Tom is the founder of TomCottonCo, a marketing consultancy that helps companies and brands compete better, and leaders perform better. We deliver research and strategy services along with collaboration and coaching support across the strategic, creative and media mix. We help enable brand and business leaders to write their success stories and enjoy their work.Cotton is a 40-year marketing and advertising veteran, including multinational ad agency experience at Backer & Spielvogel, FCB, JWT, and DDB. He later co-founded the Conductor branded entertainment agency in LA, and the Protagonist ad agency in New York.Key client/industry experience in CPG (Kraft, Nestle, Unilever, HP Hood, Shamrock Foods), financial services (Merrill Lynch, CIGNA), IT (IBM), telecommunications (AT&T, Qwest), alcoholic beverages (Guinness, Miller Brewing, Wm Grant & Sons, Beam Global), professional sports (NHL), Consumer Electronics (Philips), entertainment (CBS Television), OTC/HBA (Puristics and Udderly Smooth skincare, Zicam cold relief, SKYN sexual wellness.)Tom has had a lasting, meaningful impact on the success of many brands, and on many of the professionals who led them.Specialties: Brand strategy, quantitative research and metrics, qualitative/ethnographic research, integrated communications, creative and media planning, strategy and execution, along with team and individual marketing management support, coaching and mentoring.