Tom Cullen Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Primary Responsibility for:- Sales Leads and Activation for Google's largest partners.- Sales Rigor and Governance within our primary CRM.- Reporting, Narrative Building and Executive updates (focusing on actionability).- Operational Efficiency for global sales process (to save time and drive revenue).- Strategic Revenue Acceleration Projects.Key Technical Skills:SQL, Dashboarding (Tableau, Looker, and Others), Technical Writing (BRDs, PRDs).

Singapore, Singapore

- Team Lead for 30+ Vendors across two locations.- Responsible for 1000's of hours of reporting and optimisation output to frontline sellers.- Ensuring the highest CSAT scores across sellside support at Google.- Creating, facilitating and maintaining 100's of hours of detailed training material to ensure low attrition of team members, and high quality of work.- Creation of a monetization attribution model used by senior to show overall efficiency of team to VP+.

Singapore, Singapore

- Supporting the global apps business through revenue driving and sales enablement support services and pitch material. - In-market support for China, Korea, Japan, Taiwan.

Google, Barrow Street, Dublin

Dublin, Leinster, Ireland

•Advanced knowledge and expertise with Google Analytics. •Analyzing web traffic to libertyinsurance.ie in order to advise and consult on business impacting optimisations. • Working with Digital team on the impact of Digital projects such as content, landing pages, and site speed.• Working with Brand & Acquisition team to measure campaign performance, and advise on how best to make marketing budget as impactful as possible.• Developing and working with SEO stakeholders in house… Show more •Advanced knowledge and expertise with Google Analytics. •Analyzing web traffic to libertyinsurance.ie in order to advise and consult on business impacting optimisations. • Working with Digital team on the impact of Digital projects such as content, landing pages, and site speed.• Working with Brand & Acquisition team to measure campaign performance, and advise on how best to make marketing budget as impactful as possible.• Developing and working with SEO stakeholders in house, and agency side in order to optimise reporting and weekly working processes.• Working with all relevant stakeholders surrounding PPC, Display, VOD, and other sources of digital marketing activity.• Managing and implementing internal analytical projects for Digital teams including PPC landing pages, heatmapping.• Finding inefficiencies and optimising current reports in order to save time, ensure better data quality, and drive daily actionable insight.• Experience with and daily use of Microstrategy, Terradata, and Google Data Studio.• Training for internal marketing teams on the use of Google Analytics. Show less

Dublin, Leinster, Ireland

• Creating, Optimizing, and Managing all Google Search, Display, Shopping, & Video Campaigns for Easons.com.• Creating, Optimizing, and Managing all Bing! Ads campaigns for Easons.com.• Co-created an SEO plan in collaboration with the eCommerce Dept. • Helping to implement best SEO practices to Easons.com in collaboration with the eCommerce Dept.• Carrying out detailed search term research using Google Analytics, Moz, Google Trends, and Google Correlate, and sharing this… Show more • Creating, Optimizing, and Managing all Google Search, Display, Shopping, & Video Campaigns for Easons.com.• Creating, Optimizing, and Managing all Bing! Ads campaigns for Easons.com.• Co-created an SEO plan in collaboration with the eCommerce Dept. • Helping to implement best SEO practices to Easons.com in collaboration with the eCommerce Dept.• Carrying out detailed search term research using Google Analytics, Moz, Google Trends, and Google Correlate, and sharing this knowledge both in and out of the Marketing Department.• Working with Affiliates and Partners ensuring that the Eason brand remains highly visible across the internet in the form of banners, Solus emails, themed emails, promo codes, special offers, and more.• Liaising with the eCommerce department in order to provide helpful advice on Conversion Rate Optimization (CRO).• Experience with implementing tags through Google Tag Manager.• Creating PPC landing pages using HTML & CSS.• Creating, and Managing Automatic GA Dashboards using Google Sheets.• Creating a Weekly Trends Report which is used across departments. Show less

Dublin, Ireland

• Google AdWords, and Analytics Certified.• Bing Ads Certified.• Managing all Google AdWords, and Bing Ads campaigns for all clients.• Liaising with new clients, and creating PPC campaigns based on their individual specifications.• Running campaigns with different KPIs (focusing on Conversions, CTR, Views, etc…)• Performing SEO work at the request of clients, and also consulting clients on CRO in order to boost their overall performance.

Maynooth, Ireland

•Analyzing and assessing internal reports for publication within the company, in order to provide more fluidity in the organisation.•Reading and working with sensitive date, and keeping the utmost confidentiality.•Working with excel documents, and condensing data quickly and efficiently. •Presenting the data in a user friendly way, making sure that the final results were easy to read as this ultimately resulted in changes being implemented.

Dublin, Ireland.

•Report writing to aid in the overall information available for the 2013 EU Presidency (held by Ireland).•Helping to prepare for, and attending, press conferences held by the (then) Junior Minister for European Affairs.•Proof reading and editing public notices, which were sent out en masse from the department on a bi-weekly occasion.•Aiding in developing the most time efficient and effective way of distributing these notices.

Msc, Business Analytics

- R, SQL, Forecasting, Business Insights, Tableau

Higher Diploma In Science, Web Technologies

- HTML, SQL, Visual Studio, Ruby

Master'S Degree, Anthropology

Second Year of Masters Degree Masters Thesis - "From Paranoia to Disappointment: A study of how the island of community of Šolta, Croatia.

Master'S Degree, Cultural Anthropology

Masters Thesis - "From Paranoia to Disappointment: A study of how the island of community of Šolta, Croatia, have adapted to their new.

Bachelor'S Degree, Politics And History

Activities and Societies: Inter varsity Track team, Politics soc. Final Thesis: Politics - "Euroscepticism in British Conservative Party.