I am a business professional with 8+ years of experience in Business Intelligence and Data Analytics as well as advanced knowledge of SQL and dashboard/visualization tools. I am passionate about collecting, analyzing, and using data to drive smart business strategy.
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Lead Data AnalystOuterbox Oct 2022 - PresentAkron, Oh, Us -
Director, Paid Media/Email/AnalyticsSugarbear® Vegan Vitamin Care Jun 2016 - Jun 2022• Managed team of five paid media/email specialists, graphic designers, and analysts, advertising across Facebook, Google Ads, Bing Ads, Pinterest, Snapchat, and Email/SMS; maintained a 200%+ Average Return on Ad Spend through continual analysis and optimization of advertising strategies and performance.• Fueled eCommerce revenue growth by 22% in 2017 and 20% in 2020, through efforts in paid media, channel innovation, marketing strategy, a/b/n testing, and customer journey optimization.• Collaborated with internal stakeholders to integrate sales and marketing data (FiveTran, dbt, and BigQuery) enabling in-depth analysis of our customers (Customer Acquisition Costs, Lifetime Value) and marketing efficiency.• Launched and grew email program to 2MM+ subscribers, overseeing 2-3 weekly campaigns with a 19% average open rate.• Presented marketing channel performance, strategy effectiveness, areas for improvement, and upcoming campaigns to executive leadership on a weekly basis. -
Senior Business Intelligence DeveloperOffice Depot Jan 2014 - Jul 2016Boca Raton, Florida, UsThe BI/DW team at Office Depot was responsible for the reporting needs of the enterprise. My role as a developer was to coordinate with the Marketing and Ecommerce teams to extract data and build reports that helped answer key business questions. - Extract and transform data using Microsoft SSIS in order to build efficient self-service reporting solutions for the Marketing, Ecommerce, and Finance teams. - Create reports and dashboards using Tableau and Cognos based on user specifications. -
Fuel AnalystCarnival Cruise Line Aug 2013 - Dec 2013Miami, Florida, Us -
Engineering InternOmgfast! Hi-Speed Internet Oct 2012 - Jul 2013Pompano Beach, Fl, Us -
Supplemental InstructorFlorida Atlantic University Aug 2011 - Dec 2011Boca Raton, Fl, UsStudent Tutor for Statistics/Quantitative Methods of Business
Tom Cummings Skills
Tom Cummings Education Details
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Florida Atlantic UniversityGeneral -
Cardinal Gibbons High School Fl
Frequently Asked Questions about Tom Cummings
What company does Tom Cummings work for?
Tom Cummings works for Outerbox
What is Tom Cummings's role at the current company?
Tom Cummings's current role is Digital Marketing Analytics.
What schools did Tom Cummings attend?
Tom Cummings attended Florida Atlantic University, Cardinal Gibbons High School Fl.
What skills is Tom Cummings known for?
Tom Cummings has skills like Teradata, Sql Server Management Studio, Ibm Mainframe, Ssas 2008, Etl, Data Warehousing, Sharepoint, Ssis, T Sql, Cognos, Data Analysis, Microsoft Sql Server.
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