• Managed team of five paid media/email specialists, graphic designers, and analysts, advertising across Facebook, Google Ads, Bing Ads, Pinterest, Snapchat, and Email/SMS; maintained a 200%+ Average Return on Ad Spend through continual analysis and optimization of advertising strategies and performance.• Fueled eCommerce revenue growth by 22% in 2017 and 20% in 2020, through efforts in paid media, channel innovation, marketing strategy, a/b/n testing, and customer journey optimization.• Collaborated with internal stakeholders to integrate sales and marketing data (FiveTran, dbt, and BigQuery) enabling in-depth analysis of our customers (Customer Acquisition Costs, Lifetime Value) and marketing efficiency.• Launched and grew email program to 2MM+ subscribers, overseeing 2-3 weekly campaigns with a 19% average open rate.• Presented marketing channel performance, strategy effectiveness, areas for improvement, and upcoming campaigns to executive leadership on a weekly basis.

The BI/DW team at Office Depot was responsible for the reporting needs of the enterprise. My role as a developer was to coordinate with the Marketing and Ecommerce teams to extract data and build reports that helped answer key business questions. - Extract and transform data using Microsoft SSIS in order to build efficient self-service reporting solutions for the Marketing, Ecommerce, and Finance teams. - Create reports and dashboards using Tableau and Cognos based on user specifications.

Student Tutor for Statistics/Quantitative Methods of Business