Executive wholesale consulting and independent sales rep agency.Existing clients:FLUX FOOTWEAR, Director of Sales, Wholesale - United States & Canada. Contract date: June 1st, 2024RACKLE SHOES, Director of Sales, Wholesale - United States & Canada. Contract date: March 1st, 2024ANTEPES FOOTWEAR, Director of Sales, Wholesale - United States & Canada. Contract date: January 1st, 2024

Designed, sourced, and commercialized a portfolio of indoor cycling accessories products sold in the U.S., Canada, and E.U.Developed an omni-channel sales and marketing strategy that balanced D2C sales, e-commerce wholesale, brick and mortar wholesale, and custom design sales for key retail partners.Created a go-to-market strategy leveraging social media platforms, Amazon marketplace, wholesale partners, brand ambassadors, and grass roots events.

Expeditiously built a U.S. wholesale and international distribution sales organization to support an existing base of 100 U.S. wholesale partners and 4 international distributors across 3 continents.Created direct sales, sales support, and accounting processes to professionally service existing U.S. wholesale partners and international distributors that increased channel revenue by 32% and reduced operating expenses by 28%.Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.Leveraged industry relationships to quickly drive business expansion by opening: Zappos, Road Runner Sports, Dick's Sporting Goods/Public Lands, MooseJaw, Free People, Shoebacca, and over 30 outdoor specialty retailers within a 9 month period.Directly responsible for building and managing sales and revenue forecasts, channel operating plans, and setting performance goals for the external sales team and internal sales support team.Facilitated cross-functional collaboration for improved decision-making processes within the organization.