Tom D. Email & Phone Number

Publishing and Marketing ExecutiveWith 30 years of experience in book, gift book, and Bible publishing, my background as a publishing insider will help authors smoothly navigate the often tricky terrain of publishing a book. With all of the steps and decisions involved, it’s best to have an expert guiding you along the publishing path.I spent almost two decades with Zondervan, a division of HarperCollins in marketing, product development, and acquisitions roles - including six years as Vice President of Marketing for Zondervan Books. Over the years I've worked with a number of New York Times, USA Today, and Wall Street Journal bestselling authors and multiple music, entertainment, and sports celebrities.Depending on the scope/needs of your project, I have connections with seasoned experts in the publishing field in: graphic design, web design, publicity, marketing, editorial (macro and developmental), and social media coaching.

Grand Rapids, Mi, Us

I had oversight of the marketing activities and led the marketing and PR team for Zondervan Books (Adult Trade (non-fiction). We published approximately 50 front list books on an annual basis. Also involved in the acquisitions process and I served on the executive publishing board.

Grand Rapids, Mi, Us

Responsible for non-fiction titles - developing marketing strategies and tactics to bring new books by both veteran Zondervan authors as well as new voices to the marketplace. I created strategic marketing plans for approximately 15 books a year, directed the packaging process and the marketing campaign creative process for each book using multiple design firms and free-lance graphic artists. I have worked with and managed marketing campaigns for the following New York Times bestselling authors: Ann Voskamp, Dr. Ben Carson, Philip Yancey, Craig Groeschel & Terri Blackstock. I have also managed the marketing campaigns for these ECPA bestselling authors: Lee Strobel, Craig Groeschel, Margaret Feinberg & Ann Spangler.

Grand Rapids, Mi, Us

Directed the marketing activities and served as brand manager for the TNIV translation and the historic audio Bible project: The Bible Experience. Responsible for overseeing website development, developing and maintaining key partnerships, product development, merchandising, advertising, media buying.

Grand Rapids, Mi, Us

I managed and had oversight of the product development team for Inspirio, the gift group of Zondervan. I was responsible for developing and overseeing the gift book business for Inspirio, the gift group of Zondervan. This included acquisitions of top tier authors for gift books and gift related products. Key acquisitions included; Rick Warren, Ruth Graham, Kathie Lee Gifford, John Ortberg, Philip Yancey, and Terri Blackstock. In this role I also managed the relationship with Hallmark Corporate, developing custom gift books to be placed in 5,000 stores nationwide.

Hays, Kansas, Us

Responsible for leading the marketing activities for Honor Books and Sierra Gift Company. Managed licensing partnerships, directed the creative packaging process, directed all trade and consumer marketing strategy, messaging and execution.

Siloam Springs, Arkansas, Us

Directed and managed all communication to our retail partners, overseeing all trade advertising, catalogs, co-op advertising, major trade shows and sales promotions.