• Crafting authentic and compelling brand experiences for new product launches and brand transformations that challenge the status quo. • Developing signature visual identity systems and communication strategies that bring brand stories to life in impactful ways. • Managing all aspects of design to ensure high standards and brand consistency across all channels. • Areas of expertise include corporate identity, packaging, digital and print campaigns, website, and photography… Show more • Crafting authentic and compelling brand experiences for new product launches and brand transformations that challenge the status quo. • Developing signature visual identity systems and communication strategies that bring brand stories to life in impactful ways. • Managing all aspects of design to ensure high standards and brand consistency across all channels. • Areas of expertise include corporate identity, packaging, digital and print campaigns, website, and photography direction. • Projects span the categories of health and wellness, food and beverage, consumer tech, home goods, and entertainment.Clients: Albertson’s / Amway / Golden State Warriors / Jovial / Nestlé Starbucks / Perfect Day / PlayOn / ProAge / Shoogies / Stouffer’s / Tastetopia / Tillamook / Williams Sonoma Show less

• Delivering high-level strategic content for world-class enterprises in the areas of digital medicine, pharmaceuticals, and consumer tech.• Creating top to bottom branding solutions across multi-functional disciplines with an international perspective of moving brands forward. • Directing all aspects of the design process including conceptual development, digital prototyping, and final implementation. • Scope of services include brand strategy and research, corporate identity… Show more • Delivering high-level strategic content for world-class enterprises in the areas of digital medicine, pharmaceuticals, and consumer tech.• Creating top to bottom branding solutions across multi-functional disciplines with an international perspective of moving brands forward. • Directing all aspects of the design process including conceptual development, digital prototyping, and final implementation. • Scope of services include brand strategy and research, corporate identity, packaging, website, digital apps, social media presence, and brand guidelines.Client: Novartis Show less

• Spearheaded the creative vision for a diverse range of new brand launches, marketing campaign refreshes, and product innovations. • Championed winning design initiatives rooted in strategic brand storytelling and holistic design integration.• Specialized in corporate identity, packaging, product portfolio roadmapping, digital and print, structural design, and sustainability. • Seasoned experience in fast-paced, deadline-driven environments. • Mentored design teams and ensured… Show more • Spearheaded the creative vision for a diverse range of new brand launches, marketing campaign refreshes, and product innovations. • Championed winning design initiatives rooted in strategic brand storytelling and holistic design integration.• Specialized in corporate identity, packaging, product portfolio roadmapping, digital and print, structural design, and sustainability. • Seasoned experience in fast-paced, deadline-driven environments. • Mentored design teams and ensured design excellence and quality control on all project phases. • Worked closely with teams to coordinate client presentations, align project resources, market research, trends analysis, and new business pitches. Fostered longterm partnerships with clients and facilitated multi-agency collaborative efforts. Clients: Anheuser-Busch / Annie’s / Big Heart Pet Brands / Campbell’s / Del Monte / Energizer / Men’s Wearhouse / Pepperidge Farms / Rachael Ray / Sprint / Suntory / Vintage Electric Bikes Show less

• Created full-scale branding systems for retail consumer and lifestyle brands in the categories of technology, travel, education, and food and beverage. • Led successful strategies for corporate identity, packaging, digital and print campaigns, point of sale merchandising, and trade show programs. • Instrumental in elevating creative standards at every step of the design process and pushing team to their full potential. • Established a streamlined design process for the studio to… Show more • Created full-scale branding systems for retail consumer and lifestyle brands in the categories of technology, travel, education, and food and beverage. • Led successful strategies for corporate identity, packaging, digital and print campaigns, point of sale merchandising, and trade show programs. • Instrumental in elevating creative standards at every step of the design process and pushing team to their full potential. • Established a streamlined design process for the studio to boost efficiencies and productivity. • Supervised design team and freelancers, led critiques and engaging brainstorming sessions, coordinated client presentations, and attended press checks. Clients: Chiquita / Claire Newell / Hewlett-Packard / Ling Ling / The Teaching Company Show less

• Oversaw a series of innovative branding and retail packaging refreshes for a wide range of consumer brand categories. • Influential in shaping creative strategy and providing thought leadership on all things design. • Scope of work included corporate identity, packaging, structural design, in depth brand analysis, and consumer insights. • Directed creative teams through all phases of the design process, from concept to completion. • Facilitated client presentations, art… Show more • Oversaw a series of innovative branding and retail packaging refreshes for a wide range of consumer brand categories. • Influential in shaping creative strategy and providing thought leadership on all things design. • Scope of work included corporate identity, packaging, structural design, in depth brand analysis, and consumer insights. • Directed creative teams through all phases of the design process, from concept to completion. • Facilitated client presentations, art directed photoshoots, and attended focus groups and consumer testing sessions.Clients: Ciao Bella / Colgate / Dawn / Dell / Florida’s Natural / Kraft Show less

• Creative lead for an array of global, cross-functional design projects focused primarily on the categories of luxury, beauty and health. • Produced cutting-edge design solutions and integrated brand experiences from collaborative efforts between the in-house industrial design teams in NY and Paris. • Areas of expertise included brand strategy, corporate identity, packaging, structural design, and retail environments. • Mentored the design team of 10+ on all projects from ideation… Show more • Creative lead for an array of global, cross-functional design projects focused primarily on the categories of luxury, beauty and health. • Produced cutting-edge design solutions and integrated brand experiences from collaborative efforts between the in-house industrial design teams in NY and Paris. • Areas of expertise included brand strategy, corporate identity, packaging, structural design, and retail environments. • Mentored the design team of 10+ on all projects from ideation through execution. • Managed the project workflow of the entire design studio with marketing and production partners. Clients: Dove / Evian / Johnson & Johnson / Ralph Lauren / 7up / V8 / Williams Sonoma Show less

• Key player on a spectrum of world-class branding programs and emotion-driven strategies. • Specialized in creating breakthrough solutions for fashion, beauty and consumer brand industries. • Immersed in the philosophies of consumer emotional need states, sensorial experiences, and brand personality. • Scope of work included corporate identity, packaging, retail merchandising, and garment marketing systems. • Attended focus groups and interactive strategic exercises with… Show more • Key player on a spectrum of world-class branding programs and emotion-driven strategies. • Specialized in creating breakthrough solutions for fashion, beauty and consumer brand industries. • Immersed in the philosophies of consumer emotional need states, sensorial experiences, and brand personality. • Scope of work included corporate identity, packaging, retail merchandising, and garment marketing systems. • Attended focus groups and interactive strategic exercises with clients. • Assisted in design strategy, brand positioning, visual research, lifestyle trends analysis, and advertising consultation. • Managed dedicated creative team and partnered with internal architectural and industrial design teams. Clients: Abercrombie & Fitch / Bath & Body Works / Coca-Cola Company / Gatorade / Guess / IBM / Nautica / Olympic Games / Reebok / Rollerblade / Russian Standard / Wynn Resort Las Vegas Show less