Marketer & Videographer
CurrentVideo Production:Plan, film, and edit high-quality video testimonials featuring clients, parents, and school leadership.Produce engaging video content for marketing campaigns, social media, and website use.Collaborate with the marketing team to develop creative video concepts that align with marketing goals.Content Marketing:Create compelling marketing materials, including assisting brochure creation, website content, email campaigns, and social media posts.Write and edit blog posts, white papers, and educational reports, optimising content for SEO to increase online visibility.Develop and implement content strategies to generate leads and drive engagement.Digital Marketing:Assist in managing the company's online presence across various platforms with podcasts and webinars. Contribute to the development and execution of digital marketing campaigns.Stay up-to-date on the latest marketing trends and technologies.Communication & Collaboration:Work closely with internal teams (sales, customer service, teaching) to ensure consistent messaging and branding.Liaise with external individuals and companies to enhance the company's online presence and reach.Responsible for organising EDClass's own Alternative Provision Conferences and assisting with any other events.