Tom De Cae Email & Phone Number

Belgium

• Develop and implement the strategic business plan for Belgium. This involves setting and monitoring the budget, revenue, and expenses, developing and implementing marketing, sales and distribution strategies, as well as establishing and maintaining relationships with key stakeholders such as customers, partners, clubs, suppliers and media.• Acquisition and general management of physical Voetbalshop-stores.• Relationship and P&L management of the Pro Clubs-portfolio (a.o. KRC Genk & Union SG). Negotiate commercial deals to professional football clubs.• Build Teamwear-business and increase market share across amateur/grassroots football clubs.• Expansion and follow-up of Brand & Trade Marketing-activation.

Amsterdam Area, Netherlands

• Relationship and P&L management of the Benelux Clubs-portfolio (Ajax, Feyenoord & Standard de Liege) and (temporarily) Arsenal.• Negotiate commercial deals to professional Football Clubs.• Sales & people management of a team of (Key) Account Managers to ensure they offer industry leading service to their respective account base aligned with the Global Strategy & deliver the numbers as well as focus on their personal development.

Utrecht Area, Netherlands

• adidas ambassador, knowing all aspects of the Football-category (market, competitors, products/technologies, events, sporting news, athletes,...).• Ensure profitable and sustainable market share growth.• Manage retail & commercial relationships ensuring continuous improvement of the Football-category.• Monitor and report on customer and competitor activities and propose/initiative/take actions.• Develop & update the Benelux Football-strategy.

Brussels Area, Belgium

• Maximize the sales potential for 20 independent Football Specialist and Key Generalist accounts in Belgium• Develop & update Field Account Fact Books and Field Strategic Account Plans • Collaborate with Trade Marketing and Retail Marketing Departments to drive sell through programs at the account• Coordination of trade show attendance and apparel and footwear sales presentations.

Brussels Area, Belgium

• Maximize the sales potential for 100+ independent sport generalist accounts in Belgium.• Coordination of trade show attendance and apparel and footwear sales presentations.• Troubleshoot and resolve account challenges such as pricing discrepancies, credit issues, shipping problems, and return authorizations.• Evaluation of customer potential.

• Recruitment, training and management of my team of Sales Assistants• Selling to the public, and developing contacts with potential customers• Commercial management and operating account analysis• Forecasting my business• Merchandising my department and controlling stock

Postgraduate, Sport Management

Master, Communication Sciences