Having worked with thousands of people throughout my career, I had the opportunity to join up with some past relationships to start a company a couple years prior to the 2008 Sub Prime bubble. All of us were on the sales side, and rarely did we have to give best deals to our prospects. There were times however when we did because we had to win the deal. This pricing gap spread was quite large so we decided to take on the challenge of advising, coaching, and helping our clients secure competitive deals from their suppliers. Getting a price point is one thing, but getting the sales teams to do what you want is an entirely different game. Sales teams are more comfortable being in control, and now the power shifts away from the sales teams because our clients are protecting their leverage. We also provide our clients who are under attack with IT audit defense (yes auditors make mistakes and a lot of assumptions), Cloud Advisement, and an Early Warning Program.Our business has grown from four guys and a dog (her name was Peaches) to the largest deal advisement firm in NA. Pretty soon we can drop "in NA."