Tom Defacci Email & Phone Number

East Tennessee

Greenville, South Carolina Area

Knoxville, Tennessee Area

• Commitment to sales and share growth within district. • Manage the execution of national and local marketing plans. • Work with wholesaler sales team to ensure superior execution at retail and to identify sales opportunities in the marketplace. • Assess and monitor wholesaler compliance in accordance with WEA standards. Coach and motivate wholesaler sales team.

Bloomington/Normal, Illinois Area

 Management of day to day operations of this nearly 2 million case per year operation Responsible for: annual budget, business plans, cents per case, and goal setting for all domestic, import, non-alcoholic and craft suppliers Annual department reviews  Responsible for driving the company to achieve and surpass sales, profitability, business goals and objectives Oversee and direct the on-going training, development, and motivation of the staff

Greater Chicago Area

 Responsible for all sales and marketing efforts for 9 Non-Alcoholic brand suppliers and 500+ SKU’s. Duties include providing sales team direction and focus against Lakeshore Beverage and supplier goals. Responsible for all supplier communications, as well as setting and monitoring all company sales programs with these profitable brand families. Currently hold all on- and off-premise National Accounts responsibilities for Non-Alcoholic Brands. Grew Non-Alcoholic brands 7.8% in 2014 vs -1.9% total Lakeshore company

Markham

 Directly responsible for the sales and marketing of the 2nd largest Anheuser-Busch distributor in Illinois with 6 million cases equaling $104 million in gross sales. Increased sales and profitability an average of 8% per year during my tenure. Managed a budget in excess of $5 million. Winner of Anheuser-Busch AOE excellence program and many other incentives. Built sustainable relationships with all suppliers.

Markham

 Directly responsible for all sales and marketing efforts for five imported brand suppliers and over 300 SKU’s. Duties included providing sales team direction and focus against company and supplier goals. Responsible for all supplier communications, as well as setting and monitoring all company sales programs with these profitable brand families. Held all on and off-premise National Accounts responsibilities for Imported Brands which grew over 5% annually during my tenure.