As a Digital Marketing Manager at Serendipity Labs, I managed Google Ads campaigns, optimized website content for SEO, spearheaded all lead funnel data analysis and implemented email programs for enhanced customer engagement.• Operated Google Ads campaigns across 30 accounts via MCC, leveraging CRM conversion values• Analyzed web traffic using GA4, SEMRush, and Google Search Console for data-driven strategies.• Project Managed and collaborated with development teams to improve website SEO, CRO, creative design and elevate Page Experience metrics.• Implemented automated email programs using Pardot and Salesforce CRM synchronization, for enhanced customer engagement.- Built visualizing tools for effective C-Level stakeholder communication.

• Led cross-functional teams in UI/UX design, SEO, and web development to implement new landing pages, reducing go-to-market timeline by 50%.• Developed video series using Adobe Creative Suite to educate target audience and support sales, resulting in increased lead generation.• Oversaw marketing collateral design to maintain brand consistency, increasing output by 200%.

• Developed email templates, lists, and campaigns to enhance deliverability rates and decrease complaint rates, boosting email reputation score.• Collaborated with Sales Ops to ensure seamless data mappings and workflows between Email Marketing Automation and CRM databases for scalable growth.• Analyzed data to identify email marketing KPIs, leading to improved campaign targeting and response rates.

• Designed visual strategy for display ads, increasing lead generation by over 500%.• Collaborated with VP and C-Level stakeholders to create digital assets for campaigns.• Developed UI/UX wireframes for the company website to enhance user experience.

• Managed a team of 20 onsite employees and coordinated up to 100 satellite employees nationwide.• Led web/CRM development, IT operations, and digital marketing campaigns for franchise success.• Spearheaded franchise technical onboarding to drive growth and operational efficiency.

• Conceptualized and designed daily newsletters for 50,000+ subscribers, increasing engagement and brand awareness.• Collaborated with marketing team to execute successful campaigns, driving sales and customer acquisition.• Managed ecommerce store on Yahoo platform, overseeing product inventory, user trends, and analytics for optimal performance.

• Designed and implemented promotional graphics for print and web, including banners and posters.• Assisted IT company with software installation, networking troubleshooting, and phone systems.• Filmed and edited promotional videos for internal operations.• Monitored web traffic using Google Analytics, leading to website redesign and increased visitor engagement.