Forward-focused executive with expertise in establishing strategies and processes for enterprise media buying. Highly accomplished Senior Executive Leader with a proven record of experience in negotiating media deals while building out capabilities and securing long-term partnerships.As a key contributor to the creation and growth of WPP’s U.S. corporate trade group, Midas Exchange, I grew the media investment group from a small team of 3 to 100+ while negotiating all media investments. My efforts led to revenue growth, company profitability, and increased client satisfaction across a diversified portfolio of major categories. I also introduced training, executive committees, new social initiatives, and improved work-life balance, achieving higher staff retention in competitive markets.In my most recent role as U.S. Chief Commercial Investment Officer, I built a commercial team to deal with proprietary media to navigate new market dynamics and realities. I negotiated new programmatic rate cards, providing favorable terms, inventory access, and advantageous pricing.✓ Highly organized with exceptional communication and interpersonal skills. ✓ Deep and tactical experience across media buying and investment operations. ✓ Success introducing clear, data-driven strategy leading to investment in growth areas and operational optimization.✓ Effective speaker and communicator with a willingness to embrace change and work with multiple personalities.AREAS OF EXPERTISE:Organizational Leadership: Growth Strategy | Solutions Delivery | Building Operational Policies & ProceduresPeople Leadership: Attracting & Developing Top Talent | Retention & Morale | Creating High-Performance Teams | Thought LeadershipExecutive Direction: Internal Teams Leadership | Holistic Growth Strategy | Corporate Strategy & Vision Creating Structures: Program Assessment | Budgeting & Planning | Organic Growth | Reporting | Organizational Performance | Oversight & Delivery on Mission, Vision & ValuesAREAS OF EXPERTISE:Strategic Planning & Execution | Financial Management | High Intellectual Horsepower | Evangelizing Corporate Position | Innovation & Growth Mindset | Continuous Improvement Strategist | Business Scaling & Partnership | Investment Planning/Analysis | Profit Optimization | Strategic Cost Reduction | Leadership Development | Marketing & Sales | Business & Product Strategy | Operations | Diversity, Equity & Inclusion | Team Consolidation