My role as Social and Content Executive at GAMEdigital has evolved ever since taking the role in August 2017. My current responsibilities include producing written, editorial content for a dedicated site (GAME | MEDIA) which includes short and long-form content writing (news, previews and features). As part of this role, I also present, write and create video content to be hosted on the same website, as well as the GAME YouTube channel (gameplay videos, product unboxings, interviews etc). I'm also solely responsible for growing and maintaing the GAME Instagram channel and create all the content you see on the channel on a daily basis.

Alongside Lucy Hale and Steve Knight, I worked as part of the GAME YouTube team to create and deliver content on the channel that fits in with the GAME Community, while also being relevant to the wider industry as a whole.We've attended events such as Gamescom and Insomnia, as well as press events to meet the developers behind some of the biggest games in development. We also create original content under the #GAMETalks genre, and unboxings with #GAMEUnwraps.

In my role of Social Media Stores Co-Ordinator, I manage the GAME store estate - currently consisting of over 300 stores - social accounts. All our stores are active on Facebook and Twitter, with each channel being managed by the in-store team.My day to day consists of providing support to all the accounts, providing useful assets, helping with any admin management and channel maintenance, and so on. I update the estate on a weekly basis with helpful information that can be used in the coming week across the channels. Occasionally, we'll activate campaigns across the channels to help drive awareness for particular titles, or to draw creativity from the store teams.Recently, we've implemented the Sprinklr social media tool. This has allowed for an easier, more managed way of co-ordinating and maintaining both the store channels, and the national GAMEdigital channels.In 2015, I was responsible for rolling out Facebook as a compulsory need to all 320 GAME stores. This involved working on already established pages, as well as creating over 70+ new channels for stores that currently had no footprint on Facebook. I've also created eLearning modules for all staff at GAME to train on best practice across our established channels, maintenance, security as well as education pieces on upcoming titles.

As a Sales Assistant at GAME, I am responsible for a number of different tasks within the store. My seniority gives me the responsibility of making sure those newer than myself can get to grips with the requirements and expectations a retail environment provides. I also run the Commercial Update each week, on a Wednesday, preparing POS, charts and new releases for the week ahead. Till operations are an obvious aspect of my job, of which I have had 4 years experience with.I also run the Social channels for the store. Over the past year, Social Media has become an integral part of GAME's day-to-day operations, with events and community interaction being a key focus. Because of my social activities, I have been able to plan and execute a number of successful events in partnership with big publishers such as Ubisoft, Nintendo and Bethesda. I have also been able to, through these events, build a relationship between our store and the previously mentioned companies, plus many more like themselves.

At Thinking Juice, although my position there was only brief, I gained invaluable knowledge on working within the social media industry - something I've been able to utilise in my career since.As one of two Social Media Executive's, I was responsible for planning and activating client social media activity across numerous channels (Facebook, Twitter, Google +, Pinterest, Instagram, etc.) I worked with high name clients such as Del Monte and G Plan furnishing. I was also responsible for launching the social media for the music app, Musations. I also gained experience in paid social activity, briefing in to design teams and general client liaison to get the most out of the position.