Ortho Max is the #1 Orthopedic and Podiatric Distributor in the State of Florida. We are a full-service orthopedic extremity and deformity correction distributor that specializes in providing physicians a full line of implants and other surgical products for the operating room.

Responsible for sales and service of Medartis Brand products in the SE portion of the U.S. States include: Alabama, Delaware, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia and Puerto Rico

Firm providing business consulting and advisement to distributorships and agents in the medical device industry.Deliver all aspects of expert consulting to several Florida, Georgia, and Tennessee distributorship and agents focused on establishing client-specific medical device business/sales plans, key accounts, contracts, increasing sales and driving clinical rep development and product training in areas including endoscopic spine, spinal implants, recon, trauma, capital sales, pain, sports med, and regenerative medicine.• Provide advisement/training on contract negotiations, capital sales processes, key account sales, and day-to-day sales management allowing distributors/agents to run their businesses more effectively.• Implement the design and implementation of sales and business development activities in order to meet the objectives of overall business plans/strategies.

Directed all aspects of the promotion, marketing and sale of Joimax Endoscopic Spine Systems, to include managing capital equipment sales processes, recruitment/development of distributor networks, developing KOLs in the East Coast, and the building/managing of relationships with executive C-level leaders and clinical teams.• Managed the activities of 2 regional sales managers, 2 direct reps, 1 clinical rep, and 15 distributors assigned to the East territory accounting for over 40% of US business.• Developed and launched sales, territory and business plan strategies; facilitated clinical team and surgeon training, managed VAC process and oversight of spinal implant and disposable sales.• Achieved over $470K in capital sales within the first full quarter of employment; recognized as the only director to attain quota and bonus for Q2/2019.

Managed and expanded sales of company's portfolio of orthopedic implant products to the reconstruction and trauma segments (specifically robotically-assisted total hip and partial knee replacement) throughout a 6 state SE territory and Florida via the direct leadership of 5 managers each with up to 10 direct reports. Managed 49 robotic sites and 51 robots throughout Florida.• Drove the development of new business within assigned territory and served as a primary liaison to client accounts to increase market penetration and continually develop growth opportunities.• Managed all aspects of capital equipment and disposable sales via executive and C-Suite engagement; served as the go-to person in delivering complex technical and clinical product expertise.• Attended surgical procedures and assisted surgeons/staff in the effective use of Stryker products• Successfully recruited, hired and trained over 25 clinical reps; promoted and trained 5 clinical representatives to clinical manager roles.• Facilitated the training of representatives in total joints and clinical representatives in training procedures and the promotion, marketing, presentation and sale of total joint replacement implants.• Consistently held teams/staff in meeting/exceeding yearly quota expectations in volume and revenue.• Recognized as the 2017 Stryker Gallop Manager with a rating of 4.67/5; top among Division with 7 consecutive quarters showing growth over previous quarter.• Increased 2016 sales by 17% over previous 2015 sales and achieved 100% growth in Total Hip volume vs. previous year in 2014, 2015 and 2016.• Achieved 130% sales growth for 2013 over previous year sales in 2012; recognized as the “First Half District Winner” of the Sales Recovery Contest.• Stock option award-winner based on sales performance in 2012 and 2013.

Held multiple roles to include being selected by the CEO to serve as an Agent and lead all aspects of sales operations throughout Eastern Florida, to include managing/directing all business development initiatives, sales targets and forecasting, product line promotion and new product launch, and the oversight of sales team activities including strategy preparation, presentations, territory coverage, quota/goal attainment, associate development and marketing.• Drove extensive/continuous growth in total hip, knee, shoulder, spine, trauma, sports med and office-based HA injections via the development/implementation of strategic sales/marketing strategies.• Established and expanded relationships with C-Suite, senior supply chain/sourcing executive and Orthopedic clinical leadership within targeted market to provide a competitive advantage.• Consistently increased capital equipment sales and managed new hospital conversions, while supporting all hospital staff and personnel to ensure a smooth conversion transition.• Supervised all HR, payroll, hiring, and staff training, prepared monthly sales reports, and directed monthly management and sales representative meetings to communicate strategy and numbers.• Previously managed 12 West/East Coast associates representing approx. $39M in business as a senior sales manager.• Developed satellite office with two staff to a free-standing distributorship with 10 office staff and 17 sales reps; oversaw the day to day operations of the distributorship.• Expanded sales from $12M in 2004 to <$28M in 2008; received “Grand Slam Award” for attaining 100% of quota in all major categories.• Received President’s Club Performance Award (x2) and Pinnacle Club Honors for ranking in the top 1% of the sales force based on market share, growth dollar volume, and quota percentage.• Served as the Director of Sales for Orthopedics from 2010-2012; supervised sales operations for the East and West Coasts of South Florida.