Tom Digby Email and Phone Number

Franchisee/Event Co-ordinator/Sales ManagerDuring my 8 years of running my own franchise I have been responsible for organising, managing, and running countless boxing events in the aid of cancer research. I’ve had limitless opportunity practice many sales and soft skills at all the different stages of the events. When negotiating with businesses and 3rd party contractors, I am able to secure the best deals compared to other franchise owners maximising profit. I also then use those relationships built with suppliers to roll out the same pricing model for the rest of the team ensuring the whole organisation benefits. I have to engage with a whole variety of different stakeholders from participants, business owners and board members. My ability to tailor my delivery of products to the different groups is my biggest strength. The ability to understand people’s needs and then establish how an organisation can meet them is paramount to success and a challenge I relish when undertaking it.Key Skills Demonstrated while in this role● Ability to work under pressure meeting fixed deadlines while maintain quality● Ability to engage with all different levels of stakeholder and determine individuals needs● Ability to effectively negotiate to find best pricing from suppliers • Producing and implementing marketing campaigns through social media platforms . Developing and writing campaigns to engage with participants and audiences and maximising exposure for the brand

● Icelolly Marketing/Holidays - Senior Sales Executive/Manager 2006-2011As a consistent leading Sales Executive/Department Manager at Thomas Cook Ltd, I was, on recommendation of former employers/collegues, head hunted by Lesley Etienne, Sales Director at Icelolly Marketing to join and , in time, lead their rapidly expanding travel sales team. My role was to maximise the conversion rate and profit margins on all sales enquiries. Sales enquiries which came into the department through a number of different channels. I was required to initiate, adapt and deploy sales techniques catered to a wide range of individuals and groups. Establishing budgets, upselling, switch selling and guiding the customer to the product/s that led to the optimum revenue return for the company. My sales conversion and profit margin percentage statistics were both company leading figures from my 3rd week with Icelolly in team of 50+ executives, as they were previously at Thomas Cook in a team of 200+, remaining as such until I opted for a new role within Icelolly in 2011.The pay structure at Icelolly was very much a commission only scheme with a nominal basic wage to avoid, for the oweners benefit, listing any new job vacancies as commission only and avoiding, in doing so, deterring potential applicants. I thrive/d in an environmemt where my abilities, work ethic and diligence were directly reflected in my income.I naturally advanced to managing sales teams and in turn the full sales department, setting goals and deadlines, developimh a sales approach structure, a leading sales script for all executives within the team to employ and was responsible for revenue, profit margins and conversion rates. I was to develop and develop marketing strategies/campaigns to ensure a consistently high number of leads into the sales department.Icelolly – Stag and Hens Sub-Company Creator/Vendor & Operations Manager 2011-2014