The world famous Flipper’s Roller Boogie Palace - A family owned skate rink since 1979. The 2022/23 London & NYC (Rockefeller Center) residencies were the answer to Ian ‘Flipper’ Ross’s legendary Los Angeles skate rink from the 70’s. All reimagined by Liberty Ross, Jimmy Iovine, Kevin Wall & Usher. Leading music, culture, entertainment strategy and programming for its inaugural year. Delivering the world’s biggest artists including 50 Cent, Billie Eilish, Kaytranada, Wizkid, Chaka Khan, Busta Rhymes, Olivia Dean, Central Cee, Moodymann & Joe Kay.

Metallic Inc’s global culture studio operates at the intersection of music, marketing, and culture. With a roster of trailblazing talent, in-house creative services and global reach, we work with artists, brands and creatives on groundbreaking ideas that impact pop culture. Clients include Nike, Jordan, Foot Locker EMEA, Apple Music, Meta and Havana Club. The studio also presents Homecoming; a cultural exchange between Africa and the world. The festival and platform encompasses music, fashion, art, sport and learning. The project strives to foster a brighter future for the next generation of artists and creatives across Africa and the diaspora. Project highlights included:Homecoming Festival - Lagos, Nigeria 2022 Ft. Central Cee, Asake, Black Sheriff, Teezee and Rema. Creative partnerships included TikTok, NOCTA and Jameson Irish Whiskey. We also presented an open-access education series in partnership with TikTok and The Orchard. Metallic Fund Fashion Design Programme in partnership with Foot Locker EMEA - A programme built for young Black and POC designers. Mentors included Alex Sossah, Martine Rose, Gee Schmidt, Vincent van de Waal, Errolson Hugh, Mowalola, Randa Kherba and Saul Nash.

Leading artist marketing & programming strategy through to implementation and optimisation of Red Bull's artist program and culture marketing activity. Vision and direction of Red Bull Music Studios London. Project highlights included:RBMA Paths Unknown (2017) Ft. Syd, Mahalia, Kesha Lee, Stefflon Don, Buddy, Mist • RBMA Lectures Ft. Giggs, Dizzee Rascal, Syd, Spice • RBM Presents IAMDDB Flightmode Live - UK Tour (2018) • RBM Presents Jorja Smith’s 21st Birthday (2018) • RBM Soundsystem at Notting Hill Carnival (2017/18/19) Ft. Headliners Wizkid, Konshens & Spice • RBM Odyssey - 6 LDN scenes, 6 boats, streaming globally from the River Thames (2018) Ft. Larry Heard, Denis Sulta, MoStack, Loski, Steel Banglez, AJ Tracey, Julie Adenuga, Peven Everett, Kamaal Williams, Moses Boyd, Goldie, Kranium • RBM Get Down Early (2019) Ft. Marcellus Pittman, Lena Willikens, Martyn, Danielle • Red Bull Music Festival London (2019) Ft. Aphex Twin (concept show and global live stream), So Solid Crew, object blue, Wretch 32, Yxng Bane, Femi Koleoso, BBZ, Victoria Sin & Shy One.

Representing artists including Denzel Curry, Lethal Bizzle, Fuse ODG, Novelist, Sofi Tukker and Bob Moses. I also worked across shared projects representing artists including Kaytranada, TNGHT, RL Grime and Benij B.

Representing artists including Lil Silva, Lunice, TNGHT, Melé, Swindle, Foreign Beggars, Elijah & Skilliam, Butterz, Monki, Terror Danjah, Eclair Fifi, Mella Dee and Bok Bok.

Independent concert promoter with shows ranging from 250-10,000 capacity venues and festival stages. In this period I promoted Friends & Family alongside Fat City & Grand Central Records and also held the position of Head of Music at Cargo, London (2008/09). Project highlights included:Plat du Jour x Brainfeeder & Hyperdub - Off-Sonar Barcelona Ft. Hudson Mohawke, Flying Lotus, Kode9 + many more (2008/09/10) • GrecoRoman Royal Rumble Ft. Hot Chip, Skream, South Rakkas Crew (2007) • Mos Def & Hypnotic Brass Ensemble (2007) • Gilles Peterson's BBC Radio 1 Worldwide Awards (2007) • Stones Throw 10th Anniversary Ft. Madlib Live, Peanut Butter Wolf (2006) • Friends & Family - Shows over 10 years Ft. Roots Manuva, The Nextmen, Qool DJ Marv, Professor Green, Klashnekoff, Benji B, Flying Lotus, Estelle, Jurassic 5, Foreign Beggars, J-Live, Ty, Masters at Work, DMZ, Oh No, Waajeed, Jay Electronica + many more (2001-10)Notable collaborations in this period: BBC Radio 1, Sónar Festival, Glastonbury & Dazed Media

Managing a dynamic team of design creatives, coders and product specialists to produce high level output across online platforms, print media, guerrilla marketing and events. U-Dox and Crooked Tongues were one the originators of influencer marketing and the creation of 'hype'. We told compelling and original stories while developing ground-breaking consumer engagement mechanisms. The team delivered increased brand and product awareness while maximising revenue for our clients around the world. Clients included adidas, Nike, New Balance and Puma. My project highlights included the adidas Superstar 35th Anniversary, the adicolor 2006 collection and working with Muhammad Ali's wife and estate on their adidas collection microsite.