Tom Doherty Email & Phone Number

New York, Ny, Us

- Sold seven-figures in revenue for premium, programmatically enabled connected TV and OLV solutions in 2023- Negotiating and pitching major advertisers across Publicis, WPP and OMG holding company agencies in the Midwest region- Expertise in programmatic video activation landscape; boosting client satisfaction by developing and maintaining strong relationships through effective communication- Internal subject matter expert on connected TV industry and agency buyer education

Bellevue, Wa, Us

• Negotiated and sold $1.5MM in sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.• Built and strengthened Publicis holding company relationships with new and existing accounts to drive revenue growth.• Executed successful sales strategies to from cold prospecting to convert leads into customers.• Attended networking events to build relationships and identify sales opportunities

Bellevue, Wa, Us

• Sold $1MM in proprietary 1st party data, owned & operated media and DOOH video to national and national & local agencies, brands, and client teams across the US• Flawlessly managed media campaigns post sale from campaign set-up, implementation and client relationship management• Severed as internal subject matter expert on T-Mobile media suite including display, video, connected TV and digital out of home media offerings

Chicago, Il, Us

Oversaw the holistic media investment for Kellogg's brand portfolio across media outlets for upfront linear TV, VOD, digital video, programmatic video, cinema and OTTOversaw and served as direct client facing lead for Kraft Lunchables strategy and planning across media outlets for an eight figure budget in media spend; TV, VOD, online video, paid search, paid social, programmatic digital display (mobile & desktop), streaming audio, print, cinema, OTT, and gamingNegotiated and planned the first ever custom content program with Viacom's intellectual property for Lunchables with brand characters Jackie and PlatyLed creative works session for Adult Swim-Pringles Super Bowl partnership in 2019, a Cannes Lion-award winning programManaged the cross agency relationship for various custom video, display and editorial content programs with major publishers and TV networks on behalf of LunchablesCrafted and led planning for cinema partnership with Lunchables securing the brand's place as the exclusive brand sponsor of the courtesy message spot in all G + PG filmsOrganized and led planning for Kraft-Heinz's licensing partnerships with media plans and considerations for future licensing partnerships with TV networks and movie studiosManaged a team of up to 5 direct report associates and collaborated with over 20 different investment-led teammates to create media plans and generate work for the business

Chicago, Il, Us

Oversaw ESPN's strategy, planning, and activation across media outlets for eight figure budgets in media spend; paid search, paid social, digital display (mobile & desktop), streaming audio, local radio, print, TV, digital video, OTT, and gamingExecuted dozens of flawless media campaigns across several channels for properties like The College Football Playoff, Monday Night Football, The NBA Finals, The NBA Postseason, ESPN Deportes, SEC Baseball Tournament and many moreLed, presented and executed a successful Academy Awards consideration print and digital media plan for ESPN's O.J: Made in America documentary series targeted to Hollywood industry thought leadersEloquently presented and delivered media research findings for The College Football Playoff in person to the vice president of marketing at ESPN's New York headquartersDeveloped internal processes to better streamline campaign implementation and monitoring within numerous dashboards such as AdWords, DCM, and ComScore

Chicago, Il, Us

Planned and executed media campaigns from brief to post buy across an array of properties for Olive GardenCreated monthly competitive research reports and presentations in the casual dining category for the client team

Chicago, Il, Us

• Excelled in media strategy on ESPN off-channel digital advertising• Developed progress reports for campaigns such as NBA Finals and X-Games• Conceptualized and drafted a project on the media landscape of ESPN’s competitors• Crafted competitive findings for Chief Marketing Officer of ESPN • Penned copy for the ESPN Deportes and NBA Finals search and social campaign

San Francisco, Ca, Us

Wrote several articles for Bleacher Report covering NFL, NBA, MLB and college football

Bachelor’S Degree, Communication, Journalism, And Related Programs

High School