Director Of Communications
Group Health Plan, Inc., Personalcare Insurance Of Il, & Coventry Health & Life Insurance Company
St. Louis, MO, Champaign, IL, And Memphis, TN
- Led the Communications efforts of three health plans covering numerous product lines and reaching more than 400,000 members and 22,000 physicians.
- Managed multiple advertising, printing and general communications budgets totaling more than $15,000,000 annually.
- Developed advertising strategies and collateral materials for various media including print, radio and billboards, including more than 1,250,000 direct mail pieces each year.
- Developed and directed the Communications strategy for the launch of Coventry Health and Life Insurance Company in Memphis, Tennessee.
- Managed the successful launch of multiple individual health plans, which exceeded all membership goals by more than 50 percent.
- Served as company spokesperson in multiple markets serving national, regional and local print and electronic media outlets.