Senior Product Manager
Chicago, Illinois, Us
Product portfolio and life-cycle management for leading distributor of technology products, services and solutions for electronic system design, maintenance and repair. Managed $5M revenue stream and supported 7K+ items within 10 categories, including security, wire and cable management, datacomm, home automation, lighting, and battery-power. Product owner, technical author, and sales, and customer support expert.• Launched 3K+ new brand-name and private-label products through wholesale and consumer channels leveraging e-commerce and catalog marketing campaigns to generate total revenue growth of 13%.• Developed and launched new pricing strategy for 18.5K skus, enhancing overall product value proposition, aligning price and discount structure with competition, and increasing profit margin by 4.5%.• Led reorganization project for security category website product classifications, streamlining search and browse functions and increasing pay-per-click (PPC) and search engine optimization (SOE) by 6% post-launch. • Reduced aged-inventory by actively promoting end-of-life products through e-commerce and catalog promotional channels, margin-protected pricing discount strategies, and weekly inbound sales team spiffs.