Tom Dusseldorp Email and Phone Number

Australian Vintage Limited is a world-leading, global wine & drinks company. I am responsible for driving the continued success of the companies four pillar brands - McGuigan Wines, Tempus Two, Nepenthe and the Barossa Valley Wine Company within key global markets. In addition I am responsible for working with an award-winning team of winemakers to leverage the companies state of the art facilities to create the next generation of innovative drinks within the wine and spirits industry.

This is a Family Foundation established in 1988 to finance and collaborate on projects that promote a better Australia for young and vulnerable communities - independently funded and managed by a group of passionate people the Dusseldorp Forum has successfully established lighthouse programs that have improved thousands of lives and seed funded initiatives that has unlocked over $500m in Government fundingResponsibilities:- Lead the finance committee that oversees deployment and investment of $70m AUD- Attend and advise on four board meetings a year and two finance meetings

This was a first being involved in a dynamic start up environment. From corporate brand creation, consumer brand development and launch, go to market, co-manufacturing and supply chain set up and raise funding support - My role encompassed all aspects of the business. The creation of All G Foods utilised my extensive food experience to help lead an alternative protein start up focused on the Asia-Pacific region.Responsibilities:- Establish the company brand and consumer brands through ideation and alignment with key agency partner- Lead the commercial function across sales, operations and marketing for All G Foods plant based protein business.- Create the commercial strategy to deliver maximum annual run rate for capital raise milestones to deliver shareholder returns.- Recruit all key employees to deliver against aggressive commercial budgets- Build the full product roadmap, manage commercial hurdles and margin, commercialise the range and ensure working capital is managed in line with budgetImpact:- All G Foods achieved the largest seed raise in Australian FMCG history $18m- Established the company and consumer brand positioning and consumer insights to ensure maximumROI for limited investment funds- Current company run rate is exceeding any alternative protein business at a similar time in theirlifecycle

The company was acquired by PE firm Bain Capital in 2017. I was part of an extensive executive search process to build a team that can deliver the investment thesis to grow the company toward IPO.Responsibilities:- As head of sales and marketing I was tasked with being the growth engine within the business in acquiring new schools, retaining existing schools and delivering more families into care to grow revenue above $300m.- Consult and liaise with field operations to enable effective execution and maximisation of ROI.Oversee marketing support for field activities that need to be activated simultaneously through over 600locations.- Owner of the customer journey within the business (Physical / digital) and responsible for all campaigns and communications targeting stakeholders within the business.- Monthly reporting to board of directors on growth and business performance- Manage all media comms and crisis management policies as lead communication specialistImpact:- Oversaw the COVID response to the catastrophic school shutdowns around Australia. This included policies, processes for staff isolations, comms to over 50,000 families around Australia and managing any media issues- Re branded Camp Australia and implemented the new WHY 'Guiding children's growth' and change to quality engagement practices with families- Created 'The CA Way' sales playbook to accelerate the sales results that had been lagging in the company. This change led to over 20% growth in year one.

(Freedom Foods, Crafted Blends, So Natural, Australia's Own, Arnolds Farm, MilkLAB, Simply White, Old Dookie Road, Vitalife, Paramount, Brunswick, Goodness Superfoods, Barley+, Norganic andAlmond Breeze)Responsibilities:- Oversee development and approval of marketing plans, recruitment, training, budgets and objectives to deliver shareholder value.- Lead the Australian food landscape as a healthy food challenger to leverage the 'better for me' consumer trend and gain significant growth both in Australia and overseas.- Manage a team of 24 people to deliver a very aggressive growth ambition for the business.- Design a capital expenditure plan to identify future growth and optimisation opportunities for the company to grow and improve- Direct and co-ordinate product development activities, making specific recommendations on new products, line extensions, packaging changes or capital requirements.Impact:- Created MilkLAB, Australia's largest barista milk brand now generating over $200m in GSV inAustralia- Created 'Messy Monkey's' better for you kids snacking range (Acquired by Arnott's and generating over$10m in GSV)- Oversaw the rebranding of Freedom Foods to anchor to a new WHY. 'Making Food Better' became the beating heart of the company.- Expanded 'Australia's Own' products in retail and repositioned the brand

(Brands included - Freedom, So Natural, Australia's Own, AlmondBreeze and Vitalife)Responsibilities:- Build a world class marketing team to transition the then 'Freedom Foods' from a co-packing manufacturing company to a house of brands FMCG company the target was to grow from $200m -$500m in GSV in three years.- leveraging existing capital assets, my role was to develop innovative products to unlock future growth and maximise growth from co pack partnersImpact:- I was responsible for major innovation projects that launched a range of diary brands launched intoChina and managed the plant-based beverage extension for Freedom Foods.- Lead all joint business and customer planning initiatives across the business to unlock growth in retail partners and foodservice channels

Marketing Manager - Whisky, Gin, Champagne, Cognac and On-Premise: (Brands include - Chivas,The Glenlivet, Royal Salute, G.H. Mumm, Perrier-Jouët and Martell)Responsibilities:- Primary contact with Global Pernod Ricard Marketing teams and ensure that major local marketing strategies and plans are consistent with global strategic plans with regard to local business objectives and cultural requirements.- Manage a high performing team of 8, setting stretching objectives and increasing functional capability to deliver on brand plans and business objectives- Be the lead for 4 year and financial year budget target setting, A+P recommendations and full brand plans.- Identify and develop all innovation opportunities across the portfolio- Lead all joint business and customer planning initiatives across brands to unlock growth through retail and on premise channels- Responsible for a domestic A+P of over $10million AUD - On-Premise channel strategy and tenders across full portfolio including Wine- Lead relationships for all large scale sponsorship platforms maximising brand value and ROI and manage roster of agencies and their performanceImpact:- Established a performance culture with new KPI framework and team strategic development- Delivered strong YOY sales growth for Whisky and Champagne portfolio through well implemented commercial strategy and marketing campaigns for FY14- Winner of Pernod Ricard global best practice activations for G.H. Mumm at Formula 1 sponsorship event- Led activations delivering high return through PR, digital engagement rates and significant reach over the campaign period- Major tender wins delivering incremental $10m GSV in sales off the back of new marketing approach in on premise- Developed world first cocktail taps for on premise venues as a way of securing pouring and driving increased sales

Responsibilities:- Responsible for one direct report and numerous retained agencies, direct deployment of marketing spend of +£10 million to create global marketing campaigns and products for local markets to execute.- Lead NPD development for Chivas prestige portfolio globally as well as any packaging updates for existing ranges. Including pricing, category and sales targets.- Deliver the global strategic direction and brand evolution for Chivas prestige range to be applied to global markets And localised by domestic teams- Key marketing contact for local marketing teams in Asia/Pacific to make sure local plans are on brand and delivering global targets set by brand owner- Recommend and manage global U&A (Market research) projects to identify strong consumer tribes for all brands that can be used by key markets in planningImpact:- Led the global Chivas conference in Istanbul, attendees from over 40 countries and resetting the Chivas brand strategy for the next 5 years- Activated the 'Cannes Film Festival' sponsorship and delivered a record return on investment as wellas the sponsorship of the World Economic Forum and the Time 100 most influential people campaign- Launched Chivas Regal 25 globally with over 100,000 9l cases sold in China, USA and Global Travel Retail

Brand Manager (Scotch Whisky – Chivas Regal, The Glenlivet, Ballantine’s RTD & Royal Salute)Responsibilities:- The day to day management of the whisky portfolio, this includes brand plans, sales performance reporting through Nielsen data, activation implementation and evaluation against budget revenues(Budget achieved 3 years in a row)- Manage A+P of $1.5m to develop marketing solutions to drive brand and revenue growth opportunities- Negotiate & deliver A-League sponsorship platform for new product Ballantine’s RTD- Work with trade development team to ensure the brand strategy is translated into optimal trade solutions and sales tools to align with liquor retail promotional schedule.Impact:- Using global creative guidelines, created the first Australian campaign that delivered Chivas Regal updated positioning- Activated event series 'Chivas studio' and won a global best practice award for local execution- Achieved commercial targets for 3 straight years

Responsibilities:- Embed within the clients business to generate campaigns that will drive agency revenue and deliver brand and business growth.- As a senior member of the team I was responsible for hiring team members and managing two direct reports.Impact:- Oversaw the delivery of a national event series 'The Malibu Sunset Social' that delivered over 20,000people to attend events up the east coast- Activated campaigns for Ballentine's and Wild Turkey throughout the year

Responsibilities:- Manage FMCG clients day to day and translate business challenges into creative briefs to deliver onkey business goals- Part of the team that delivered campaigns from brief to execution.- Execution of ATL and BTL campaigns across Pernod Ricard liquor portfolioImpact:- Winning the total Wild Turkey business in pitch worth $2m AUD in spend- Developed the Wild Turkey website and online store generating 50,000 members in the first six months- Ideated the 2007 Stolichnaya snow campaign saw sales increase by 200% and showed that entrepreneurial thinking can be a great marketing tool- Achieved a promotion from Account Manager after 12 months in the business