Tom Eaton Email and Phone Number

Running a hotel situated in a downtown prime location. Supporting all Operations of the property including Front Office, Night Audit, and more. Collaborating and partnering with Corporate to enhance our local Sales & Marketing initiatives. o Managed and oversaw a 3.5 million renovation of the property in 2017-2018o Transitioned property into a new competitive market set by market analysis, rebranding, and revenue strategy o Acquired 15 new corporate accounts through creative marketing sales strategies and effective hotel positioningo Successfully grew ADR and customer satisfaction service scores property-wide

Handpicked by the CEO to become Corporate Trainer due to my success in training and developing newly hired or promoted General Managers in a 3-week intensive shadowing program, as well as my curation of mid-level to associate-level service and brand programs.o Awarded Trainer of the Year 2012o Created and ran company-wide LQ Academy Certification Program for aspiring associates moving up to leadership: 2-day training course, a year of continued development, monthly mentor callso Curated and rolled out companywide Here for You Brand Service Training Program o Conducted 4-week intensive brand and operations training for General Managers and Assistant GMso Developed and implemented Franchise Openings Program for new owners or ownership groups: on-hand full training on systems, branding, vendor relations, website content placement, marketing, rate setting, as well as an Opening Support Team to provide support before, during, and after openingo Designed training material job-aid guides, SOP’s, and eLearning courses for all Divisionso Built succession plans, mentoring programs, and corrective action processes

The goal in this position was to align the entire team of the properties, ensure business made sense, and position the property in their community and market effectively. A positive customer service experience was front of mind and fostered by the internal customer, our associates. o Dual Manager responsible for Operations of 2 properties generating over 4 million in revenueo Gave support to properties country-wide who needed assistance overcoming obstacleso Achieved positive REVPAR percentage of change 4 years in a row through effective rate management and accurate market competitive analysiso Exceeded budgeted G.O.P. by managing all controllable expenses several years in a rowo Maintained a turnover rate of less than 50% for over 10 years by harnessing a positive internal associate experience, aligning with company core valueso Throughout my tenure in this role, trained and developed over 50 new General Managers and Assistant GMs

Guest Service Representative