I joined Hg in 2018 to set up and lead a strategic marketing team to assist Hg's deal teams with outbound origination and deal transactions, using digital and traditional marketing and communication strategies to target founders, management teams and other sellers of businesses in Hg’s target sectors.

Media and investor relations role comprising:- Media relations: Account Director role on a range of large, mid and small cap clients – both public and private, with responsibilities including strategic advice, implementation of proactive press activity, day-to-day dealings with client and press.- Investor relations: Managing analyst coverage, consulting on management presentations, advising clients on industry standards, consensus maintenance, entry / exit polls, perception studies, analyst / investor days, results day organisation / implementation.Leading role on a range of long-standing retained clients from FTSE 100 to international and smaller private companies. Specialise in Private Equity, Asset Management, Retail / Consumer, Healthcare and Support Services / Industrial. Interim Manager for recruitment and appraisals of consultant and analyst staff. Leading project work ranging from M&A, capital markets (IPO, rights issue, debt issue, private fundraising), crisis comms, administration / CVAs and high profile shareholder disputes.Preparing and presenting in winning new business pitch teams.