Responsible for setting, defining and delivering actionable strategies by collating and distilling insights from market, consumer, performance and trend data. Initially owning and delivering strategies across different products lines ( Home, Travel and High Net Worth). Core focus is ongoing home insurance strategic work Duties include:• Creation of high-quality written strategies which convey the stories and influence senior stakeholders• Leading the strategy process – Sourcing of data, insights and what we need to drive the story• Leading on ad-hoc projects and actions required by a variety of internal and external stakeholders, involving forming and leading ad-hoc cross functional teams to often generate a view of our business different from our current operating models or historic views• Constant development of increasing knowledge of our markets, competitors and business environment• Owning the accepted Aviva view on our Home markets, competitors and environments• Ensuring effective communication and relationships across teams and across all levels

Responsible for working across the direct to consumer channel to identify, lead and deliver a variety of customer centric initiatives which aligned to our strategic direction and provide a variety of commercial or KPI benefits to the business. Projects involved in were: • Building out and developing customer first propositions for a new travel product for Aviva Plus• Building out and developing customer first propositions for Neos Smart camera• Motor theft proposition - Working across the GI business and external partners to build a new proposition aimed at reducing claims cost by actually recovering stolen vehicles quickly• Refining and simplifying the Aviva plus T’s &C’s for Home and Motor- Led a project team from across the business which was focused on reducing complexity and confusion for customers when reading our policy booklets

Owning the proactive strategy, propositions and campaigns to a base of 6.4 Million existing BT Broadband users. Duties Included:• Design, development and implementation of proactive Broadband propositions for proactive campaigns:o Quarterly proposition strategy development and sign off to Director levelo Business case development and sign off to Director levelo Ownership of go to market for proactive propositions, working with Marketing, Insights, CRM, Legal and Finance to deliver seamless, value-led campaigns underpinned by brilliant customer experiences• Delivering key financial targets including ARPU, Customer Lifetime Value and Net Promoter Score by growing value in the Broadband base• Completing quarterly post implementation reviews for all proactive propositions and campaign to enable a culture of continuous improvement• Leading a proactive strategy to maximise the proportion of Broadband customers that are on the best products• Leading proactive value and volume recovery initiatives to support team performance when necessary

Working within the consumer marketing team to create, plan, deliver and analyse the roll out of large scale, personalised, customer notifications across the entire product portfolio for a customer base of over 9 million households in the UK.Duties Included:• Leading and delivering customer communication projects across the entire portfolio of the BT consumer brand• Use insights to improve the ongoing response and return of campaigns• Working with multiple internal and external stakeholders to create a robust segmentation and send plan for notifications across Email and Direct Mail• Work with legal and commercial teams to agree proposition details, dates and legal content• Create and submit a project forecast for the number of responses expected with each campaign. • Manage relationships with external agencies throughout each campaign• Close alignment with CRM teams to ensure accurate data and volumes are agreed• Create and manage full reporting process for projects, pulling together the story and results for stakeholders

Operations director and Co-Founder of a new marketing agency. Responsibility was leading on delivery of a variety of national or global projects as well as the day to day operations of running a company.Examples of Projects delivered:• Global digital project - Creation and deployment of a new HTML5 Merchandising Application for the global sales team of GSK.• Nationwide retail point of sale (POS) project – Design, production and installation of a new category display unit for WHSmith• New category display fixture – Design, creation and production of a brand new, back wall spirits fixture for Diageo• New brand design POS – Design, creation and prototype production of retail point of sale units, posters, stickers and other items for Nicoventures• Retail store refit – Created, designed, produced and installed new fixtures and sign posting for sports nutrition. Holland & Barrett and Maxi Muscle Other clients which I have worked with and delivered projects for include: Phillips, Geometry, adm Promotions, Welcome Break and MondelezMy duties included:• Managing, planning, consulting, advising and tracking projects from first briefing to completion• Help clients identify commercial opportunities, understand requirements and formulate a project• Creation of detailed project briefs• Managing relationships with a large network of suppliers• Managing Budgets