Tom Falcone

Tom Falcone Email and Phone Number

Senior Sales Director, Partner Solutions @ XR Extreme Reach
Indianapolis, IN, US
Tom Falcone's Location
Greater Indianapolis, United States, United States
Tom Falcone's Contact Details
About Tom Falcone

I am an experienced business executive with significant product marketing and management experience in the advertising technology sector. Open to Director, Senior Director and VP roles as either an independent contributor or a hands-on manager. Recognized for demonstrating a natural aptitude for evangelizing a comprehensive, enterprise-class, SaaS platform present in nearly every sector of the digital media ecosystem, as well as for utilizing data to formulate strategic business decisions. Professional focal points include project and product management, product marketing, digital media, SaaS platforms, and sales solutions engineering. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, organizational skills, as well as business leadership, relationship building, stakeholder relations, and data-driven decision-making to support efficiency and maximum returns. Currently, I am the Vice President of Sales Solutions Engineering with Extreme Reach. Under my leadership, I partner with sales team members to strategize the design and development of enterprise sales solutions, present solutions to key global brands, and pursue improvement opportunities. I also utilize expertise in digital video ad serving, creative asset management, digital video delivery, and enterprise SaaS platforms to provide consultative assistance to clients. In addition, I liaise with senior leadership, stakeholders, and teams to ensure the company’s sales solution engineering support structure is driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, knowledgeable and collaborative expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

Tom Falcone's Current Company Details
XR Extreme Reach

Xr Extreme Reach

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Senior Sales Director, Partner Solutions
Indianapolis, IN, US
Website:
adstream.com
Employees:
249
Tom Falcone Work Experience Details
  • Xr Extreme Reach
    Senior Sales Director, Partner Solutions
    Xr Extreme Reach
    Indianapolis, In, Us
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  • Extreme Reach
    Vice President, Sales Solutions Engineering
    Extreme Reach Jan 2023 - Present
    Hudson Yards, Ny, Us
    As VP, Sales Solutions Engineering I have applied my 20+ years of industry experience to a consultative and strategic supporting sales role. With excellent presentation skills and a keen ability to take complex topics and distill them into digestible components, I am sought after by a global sales team to run key product demos.- Subject Matter Expert (SME) - Demo and present solutions and value proposition to formulate strategic business decisions and/or solutions to Fortune 500 companies such as: Walmart, Amazon, CVS, Meta, Target, State Farm, Disney, Morgan Stanley, Abbvie, Liberty Mutual, USAA, Visa, Eli Lilly -- to name a few.- Product Knowledge - Demonstrated expertise in the areas of digital asset management, digital video ad serving, linear TV ad distribution, global rights management, physical asset management and talent payments. - Client Discovery - Conducted thorough evaluation of customer needs through in-depth discovery, understanding and analyzing workflows, stakeholders and requirements. - Demo Preparation - Built out bespoke demo instances for client presentations. Customized as required with asset ingestion, catalog curation, asset taxonomy and global rights implementation. - Presentations & Pitches - Extremely adept at presenting solutions to key procurement, marketing, and producer stakeholders at brands and agencies in a consultative manner.Tools Used: PowerBI, Confluence, Microsoft Teams, Outlook, Google, Salesforce, MediaRadar, Winmo, Ombud, Seismic, Pendo.
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  • Extreme Reach
    Vice President Marketing
    Extreme Reach Aug 2019 - Jan 2023
    Hudson Yards, Ny, Us
    As VP of Marketing I put my talents to work in every area possible with meaningful contributions affecting all parts of the global enterprise. - Training and Development - Deployed a sales training curriculum to educate a global salesforce on the implementation of new products and initiatives.- Sales Demo - Created a comprehensive demo instance for global sales team covering all aspects of the business. - Sales Enablement - Evaluated, built and implemented the company’s Seismic sales enablement tenant. Created content, collections, user groups and playbooks; trained global sales team; drove adoption to 90+%.- Product Experience (PX) - Pendo admin. Tagged pages, created segments and authored hundreds of in-application user guides and onboarding experiences for both internal and external audiences. - Benchmark Reports - Conducted all reporting and analysis, drafted copy for reports and press releases and worked closely with design and PR teams.- Product Marketing - Designed and implemented bi-weekly product updates for sales, developed G2M launches for new products and partnerships and created exhaustive sales playbooks (Insights/Creative Intelligence).- Copywriting - Piloted the development of a multitude of supportive product marketing materials, including custom demos, presentations, sales sheets, case studies, user archetypes, webinars, and other interactive experiences, driving product sales and retaining existing customers.- Video Production & Voiceover - Produced B2B marketing videos and instructional how to videos. Wrote scripts, created storyboards, voiced and edited audio recordings. - Email Campaigns - Developed email marketing campaigns for a number of initiatives served through the company’s Pardot instance; lead capture and lead gen.- Event Sponsorships - Oversaw the company’s presence at key industry events and conferences; led set-up, networked with participants, and coordinated with sales on lead capture and follow up strategies.
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  • Extreme Reach
    Vice President, Digital Media Relations
    Extreme Reach Aug 2013 - Aug 2019
    Hudson Yards, Ny, Us
    As the company (and ecosystem) grew in size and scope, I transitioned to lead the team of digital media relations representatives - with the remit to increase our supply side footprint of web publishers.- Publisher Certifications - Worked directly with ad ops personnel from publishers of all sizes, steering them through a third party ad serving certification process. Configured customer accounts, gathered requirements, trafficked test campaigns, evaluated tag implementations, checked for discrepancies, troubleshoot and resolved issues.- Campaign Management - Built and trafficked digital video campaigns – placements, creatives, click-through URLs, and companion ads. - MRC Compliance - Established numerous procedures and guidelines to comply with video ad serving measurement guidelines set forth by the IAB and Media Rating Council. Specifically in the area of publisher certification, user agent testing, General Invalid Traffic (GIVT) analysis and viewability testing. - Project Management - Led and managed several projects: Digital Video Dashboard for Publishers, Google Ads Data Hub (ADH) integration, and branded VAST Validator.- Analyzed Reports - Carefully reviewed third party reporting in instances of discrepancies or egregious non-human traffic (NHT). Investigated fraud claims and reports on in-banner video. - Business Development - Orchestrated partnerships and integrations, created collateral and trained sellers. - Industry Affiliations - Worked with the Internet Advertising Bureau (IAB) on updated VAST guidelines, contributed to several MRC audits, Digital Media Sales Certification (DMSC), The Trade Desk Trading Academy Certified, Google Analytics - Basic.Tools used: Extreme Reach Ad Server, Charles Proxy, Fiddler, Switch, VLC, Media Info, various VAST validators, browser developer tools.
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  • Extreme Reach
    Director, Affiliate Relations
    Extreme Reach Jan 2009 - Aug 2013
    Hudson Yards, Ny, Us
    As Director of Affiliate Relations of a bustling startup, I managed, mentored and trained a team to build out the Extreme Reach ad distribution network. Embracing the latest in cloud computing and transcoding technologies, we grew our SaaS platform from zero customers and zero affiliates to millions in revenue and the largest network of its kind in a few short years. - Presented and demonstrated SaaS platform to thousands of broadcasters across the US and Canada, successfully converting them to web based ad delivery.- Configured and connected customers, evaluated workflows, reviewed file specifications, broadcast automation systems and metadata requirements. - Forged and cultivated lasting relationships with major television groups, and cable and network broadcasters throughout North America.- Trained and coached thousands of end users on the proper use of the system.- Provided exceptional technical support and troubleshooting for clients and team members.- Built strategic relationships with industry professionals through attendance and sponsorships of numerous industry trade shows and conferences.- Acquired our largest competitor (DG Systems) for $485M.- Promoted to Vice President.Tools used: Microsoft Office, Google Office, Media Info, FTP, VLC.
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  • Tom Falcone
    Voiceover Artist | Actor | Comedian
    Tom Falcone 2005 - Present
    Accomplished and professional voiceover artist and voice actor. Provided VO for radio, television, e-learning, corporate B2B marketing, phone systems audio dramas and more. Some of my clients include:- Delta Airlines, GNC, Mercy College, Bethpage Federal Credit Union, Thomas and Friends, American Idol Talent Challenge, Extreme Reach, Deutsch Post, Phillip Morris, Bosch and getAbstract.- Listen to reels and samples here: www.tomfalcone.com- Download and listen to award winning audio drama here: www.leviathanchronicles.comTools Used: ProTools, Audacity
  • Dg Fastchannel
    Director Of Affiliate Relations
    Dg Fastchannel Mar 2008 - Jan 2009
    Re-joined DG FastChannel after a brief hiatus, as the company needed representation on the West Coast. As Director of Affiliate Relations I was once again responsible for network growth and expansion for digital ad delivery as well as equipment and systems to support long form delivery of syndicated program content and news content.- Performed equipment upgrades and migrations.- Reviewed station contracts, negotiated purchases and license renewals.
  • Sirius Satellite Radio
    Sports Supervisor | Studio Operations | On-Air Talent
    Sirius Satellite Radio Nov 2002 - Mar 2008
    New York, Ny, Us
    Performed a variety of roles for the growing satellite radio provider. Beginning as a live sports board operator and promoted to supervisor, managing a team of 20+ board operators. Additionally, I ran studio operations for other live talk radio shows and eventually worked as on-air talent and co-producer. - Sports Supervisor - Managed team of board operator staff monitoring satellite feeds for sporting events on Sirius/XM (NFL, NHL, NBA, NASCAR).- Studio Operations - Ran studio operations for talk radio program (Dave Marsh - Kick Out the Jams).- On-Air Talent/Co-Producer - Worked on the popular radio program The Catholic Guy with Lino Rulli as a comedic "side kick" created show content, booked guests and wrote/produced comedic bits and parodies.Tools Used: Pro-Tools, Audacity, Prophet-NexGen Automation and all standard broadcast equipment.
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  • Fastchannel Network
    Director Of Affiliate Relations
    Fastchannel Network 2002 - 2006
    As Director of Affiliate Relations I managed a team of representatives to deploy the first ever, IP-based delivery network of broadcast video ad content, successfully eliminating the need for costly "Dub and Ship" operations for ad delivery. In a few short years, we grew the network from zero destinations to nearly 3,000 broadcast sites, competing with well-established companies in the space. The company grew and was eventually acquired by its largest competitor, DG Systems. - Prospected and called on television stations throughout North America.- Sold value proposition to stations.- Coordinated installs of highspeed internet connections.- Deployed, installed and configured server-based systems to stations.- Interfaced with station automation using RS-422 control.- Conducted necessary troubleshooting.- Provided reporting and analysis to company leadership.- Attended annual NAB conferences.
  • Dg Systems
    Account Executive Broadcast Services
    Dg Systems 1999 - 2002
    As a Broadcast Services Account Executive, I was responsible for connecting radio broadcasters to the DG Systems distribution network for electronic delivery of ad content. As a former traffic manager, this technology changed my life -- so I went to work for the company! - Interfaced with station engineers and traffic managers.- Placed catch servers into station operations.- Coordinated installs of dedicated phone and ISDN lines.- Trained users accordingly.- Migrated systems through acquisition of Digital Courier International (DCI).
  • Iheartmedia
    Kocn-Fm | Traffic Manager | Production | Sales | Promotions
    Iheartmedia 1986 - 1999
    New York, Ny, Us
    My family owned and operated an FM radio station in the Monterey/Salinas/Santa Cruz DMA where over11 years, I learned everything from the ground up, performing virtually every job in the radio station - kicking off my 20+ year career in advertising technology. The station was eventually sold to Clear Channel Radio and subsequently rebranded as iHeart Radio.- Board Operator - Ran studio operations for live music shows.- Commercial Production - Wrote, produced, voiced and edited commercials for clients.- Promotions and Marketing - Managed station events, contests, live broadcasts and lead gen.- Traffic and Billing - Entered time orders, production orders, generated logs and invoiced customers. - Ad Sales - Performed all duties of a media account executive – prospecting, research, client proposals, sales presentations, contracts and follow up.Tools used: Traffic & Billing – CBSI, Marketron; Broadcast Automation – Arrakis Systems-Digilink. Familiarity with all broadcast and studio equipment.
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Tom Falcone Skills

Video Television Digital Media Broadcast Television Video Production Vod Video Editing Digital Video New Media Post Production Digital Asset Management Hd Video Web Video Sound

Tom Falcone Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Criminal Justice

Frequently Asked Questions about Tom Falcone

What company does Tom Falcone work for?

Tom Falcone works for Xr Extreme Reach

What is Tom Falcone's role at the current company?

Tom Falcone's current role is Senior Sales Director, Partner Solutions.

What is Tom Falcone's email address?

Tom Falcone's email address is to****@****one.com

What is Tom Falcone's direct phone number?

Tom Falcone's direct phone number is +191761*****

What schools did Tom Falcone attend?

Tom Falcone attended California State University, Long Beach.

What skills is Tom Falcone known for?

Tom Falcone has skills like Video, Television, Digital Media, Broadcast Television, Video Production, Vod, Video Editing, Digital Video, New Media, Post Production, Digital Asset Management, Hd Video.

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