Tom Farley Email and Phone Number

Leading the marketing and content strategy for the company, with the goal of driving traffic into scalable online services. My main responsibility is to increase the brand awareness within the software engineering industry, as well as promote new exciting products and services being rolled out by the company online.This role includes: Social media marketing strategy, digital marketing strategy, analytical recording/reporting, content creation, SEO, lead generation, lead conversions.

My role requires me to plan out, and implement, detailed digital marketing strategies in order to drive traffic to company partners & clients. I create and push promotional content to be used on multiple social and online platforms. I also contribute to the handling of a number of high profile sports based handles that market to a vast market & generate traffic for our top brand, bookmaker partners.Most of the marketing activity that I engage in is through social media, in particular; Facebook, Twitter, & Instagram. All of which is monitored using analytic platforms, so that content can be assessed and curated. Content is also advertised through social sites' advertising platforms (i.e. Facebook Advertising), to more accurately target niche markets.Content that is produced is mainly used to increase traffic and conversions for online gambling sites. I am one of the more creative assets to the social team, creating videos and graphics to be used alongside; articles, social media posts, & adverts.

Working at Moore Social Media, as a Social Media Accounts Assistant. Handling of accounts for a range of different businesses. This includes; managing social media profiles, newsletter campaigns, analytic examination & comparisons, content research, producing and presenting content, post creation, lead generation, video production, blogging, and much more.Managing and implementing the video production service offered by the company. This includes short, promotional business videos, as well as animated content, for a variety of clients across many industries.

Since completing a degree in Film Production, I have taken up a variety of positions and projects in a production capacity. I have been developing my skills and extending my experience in video production, including; promotional, training, tutorial, recreational and case study videos. For example:-I have produced safety and training videos for a charter yacht displaying proper conduct for future crew-Case study and tutorial videos for CatDV, a media asset management tool.-Promotional content for the British Aerobatics Team-Product presentation videos for newly developed sports equipment-Recreational videos for friends/family.

This winter I worked as deckhand to deliver a yacht across the Tasman sea, from Auckland to Sydney, and used this opportunity to make instructional videos about the boat and safety procedures, for use by future crew.

After graduation, I worked as a Support Engineer Intern at Square Box Systems - the creators of the Media Asset Management tool ‘CatDV’.I had a diverse set of responsibilities and projects to complete during my 6 month Internship. My main responsibilities were:-Providing technical support to a large number of clients-Customer service-Email and phone communications-System installations-Research into technical and practical capabilities-Troubleshooting applications-Organisation and logging of contentI also worked on a number of projects during my time with Squarebox. Some content production projects can be seen on their website today. The projects I was involved with included:-Website development/editing-Database production-Assisting in live demonstrations at the IBC Amsterdam trade show (2016)-Informative & promotional video content-Product & file testingSince leaving the company once completing my internship, I have been asked to undertake multiple video projects. Some of which are available on Squarebox's website, some of which have been used at trade shows and some of which are used during educational courses.