Tom Fisher Email and Phone Number

-Create and implement strategies surrounding consumer experiences and customer engagement opportunities to grow sales, drive consumer trail and connectivity. - Responsible for executing the overall vision, process and messaging for all Experiential.- Manage infield team of 25 Experiential Representatives and 150 Product Specialist. Provide leadership, managerial direction and coaching to assist with professional and personal growth / development. - Provide final approval for fitting strategies, forecasting and development regarding fitting tools and technologies and applications- Coordinate and execute national seminar training tours covering 40+ markets and digital training initiatives reaching over 250,000 consumers annually. - Manage US experiential budget to support Experientials team’s labor, fitting tools, technology & applications integration / development and experiential events and facilities. - Creates the global strategy for all customization of products.- Develop strategies and global forecast for fitting tools around new products. Develops creative and effective ways to showcase new product features and benefits for over 2,500 fitting locations- Liaise with vendors to design and produce tools necessary for all global custom fitting locations.- Works with Digital Marketing to create CRM applications that fulfill end user and consumer requirements. - Ensure CRM data is captured through new applications and used effectively to own the consumer relationship from start to finish- Works with Brand Marketing to ensure all Consumer Trial initiatives are representative of the TaylorMade Brand.s.- Manage cross-functional relationships such as retail marketing, US sales and finance to align resources to execute strategies and projects.

- Develop strategies and global forecast for fitting tools around new products. Develops creative and effective ways to showcase new product features and benefits for over 2,500 fitting locations- Liaise with vendors to design and produce tools necessary for all global custom fitting locations.- Works with Digital Marketing to create CRM applications that fulfill end user and consumer requirements. - Ensures all CRM data is captured and used effectively to own the consumer relationship from start to finish- Works with Brand Marketing to ensure all Consumer Trial initiatives are representative of the TaylorMade Brand.- Creates the global strategy for all customization of products.- Manage cross-functional relationships such as retail marketing, US sales and finance to align resources to execute strategies and projects.

- Partnered in the creation of the TaylorMade Performance Labs. - Responsible for identifying lab locations, design and installation- Managed and developed all Professionals at 19 TMPL Locations- Created TaylorMade Performance Labs club fitting philosophy, procedures and consumer experiences. - Developed TaylorMade Performance Labs policies, procedures and systems for all lab operations- Responsible for hiring and training all Fitting Professionals for all TMPL locations- Created and managed budgets and sales forecasts for all locations. - Grew Sales over $12 million dollars by 2012 - Helped to create marketing plans and supervised implementation of all marketing in all locations