Voluntary

Teach Masters Degree Sustainable Consumption and Green Marketing, Executive Leadership and BA Degree Fundamentals of Marketing in both Gland Switzerland, Milan Italy and On-line. SUMAS has a quality curriculum, high academic standards and first rate students on both campuses. Many courses were taught 'Face to Face', others completely on-line.If you'd like your organization to benefit from my experience in the above subject areas, as well as topics such as 'Creating an Innovation Culture, Marketing Ethics, Corporate Social Responsibility and Marketing for Non-Marketers, please get in touch. I'd be happy to collaborate with you to create unique added value programs to address both opportunities and needs. By the way, don't hesitate to ask my students and clients what they think. References, happily, provided.

Masters Degree- Marketing Managementand Developing Business Leadership Skills.Students appreciate a Lecturer who doesn't just know the theory, but someone who has made it work, successfully, at every level in and for truly world class organizations.

Strategic Advisor to companies, institutions, and communications agencies.Provide no-nonsense, sensible advice and guidance to companies trying to better focus their marketing and communications strategies and innovation processes. Applied extensive 'hands on' experience in developing and training marketing, communication and advertising managers to help them be even more effective. Engaged in creating innovation platforms,marketing plans and communication campaigns as well helping to refocus and restructure where and when necessary.Clients: Sunstar Japan, Lowe Group, and Mercy Ships Switzerland, amongst others.

Lead the development, introduction and implementation of innovative marketing and communications initiatives and strategies which still serve the Company well today.Results include:Nestlé's "Consumer Communication Principles" including guidelines for advertising to children.60/40- Plus CommunicationGlobal Media Review and Alignment.Corporate Identity...Introducing People, Brands and Color. Consumer Insight Generation -Development, Training and Application. The foundations created then are still benefiting the Company today.Transformation from Direct Marketing to Consumer Engagement programs both off-line and on-line.Path to Purchase- Strategic In-Store Marketing.Creativity- Strove to find an effective balance between rational and emotional messages in a company where rational messages had traditionally prevailed. Training- Developed innovative global Marketing & CommunicationsProgram- P4 which engaged all top level Marketers and Business Executives to have them focus more on Marketing and Communication.

An amazing time working with a terrific group of people.Through the economic highs and lows, we did very good work for very good clients.

Brought a "clients" perspective and discipline to the Agency.Learned an awful lot surrounded by and working with talented, dedicated and creative people.Helped me become a much more rounded marketing and communicationsspecialist.