Tom Fritz Email and Phone Number
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Tom Fritz is a Founder / CEO of management consulting organization leveraging diverse marketing and management experience to lead senior management and cross-functional teams to collectively achieve extraordinary business results. at Fritz Insight Group. He possess expertise in marketing, product development, marketing strategy, brand management, brand development and 18 more skills. Colleagues describe him as "Tom is one of those rare marketing professionals that has incredible intellect, outstanding experience and most importantly the interpersonal skills to effectively leverage those skills and lead effectively. It was an unusual circumstance that Tom and I met but I am grateful we did as he was the right marketing leader at the right time for Workrite. His practical and creative marketing skills combined with his strategic skills were what I needed in a partner and marketing leader at the time. Tom quickly became my most trusted staff member and was able to balance and quickly embrace a very sales oriented culture while building a parallel marketing plan as Workrite was maturing as a company. COVID forced me to make decisions no leader ever wants to make but Tom being the class act he is went as far as offering himself up rather than hurt more junior staff or hurt the business as we fault to survive COVID. Tom and I are no longer working together but I will soon have a trusted former employee and friend working in another industry. Tom is the complete package and if you are looking for a commercially oriented leader you will not find a better leader and person than Tom! Charlie Lawrence President Workrite Ergonomics" and "It is with a bit of sadness that I write this recommendation as Tom's position at Workrite came to a halt due to the Covid19 Pandemic and it's impact on the business and market that followed. Working with Tom I found a leader that was both grounded in solid knowledge and structure or Marketing while at the same time leveraging the human capital of his team by truly valuing each and everyone's potential and contributions to the marketing team at Workrite. Tom's ability to motivate and inspire his team to be the best they could be with positive reinforcement and the support to leverage talent was one of his greatest assets. He is focused on making a brand not only relevant but fun and engaging to the brand audience. His diverse background proves his talent is in his skill sets, not in the familiarity of products or brands from where he came from. Tom's time at Workrite and in the branding and marketing management of an Ergonomics company was completely new territory for Tom and he achieved immediate and noticeable impact within weeks of his arrival. While I am sad his time at Workrite was cut short solely due to the pandemic , I highly recommend Tom as a true Executive Marketing Professional, a Leader, a great person, and most importantly a leader who became a friend and mentor of mine in such a short amount of time. Good Luck Tom! Derek Timm Product Manager Workrite Ergonomics"
Fritz Insight Group
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Founder / CeoFritz Insight Group Apr 2020 - PresentSanta Rosa, California, United StatesLeveraging diverse marketing and management experience in outdoor apparel & equipment, commercial furniture, pre-school & youth toys, food & beverage, household product and chemical companies to provide strategic business growth consulting, leading senior management and cross-functional teams to collectively achieve extraordinary business results.• Reorganized and retooled the marketing and merchandising departments of an east coast specialty outdoor retail chain.• Partnered with the founder of a startup backpack company to build a growth business plan and launch new product line.• Conducted extensive field research study and assisted a legendary California adventure travel company in rebranding itself.• Built a long-range business plan for a struggling standup paddleboard apparel company.• Spoke as Keynote for the Adventure Travel Trade Association as well as the Wyoming Office of Tourism.• Developed and ran Growth Gears business growth training sessions for the Adventure Travel Trade Association. -
Senior Director Of Marketing And Product Development (Pandemic Furlough - Layoff)Workrite Ergonomics Apr 2018 - Apr 2020Petaluma, CaInfluencing the direction and growth of one of the original and most authentic ergonomic office furniture companies in the country. -
President/CeoFritz Insight Group May 2017 - Apr 2018Santa Rosa, CaliforniaSeasoned executive with 35+ years of diverse industry marketing, sales and general management experience building companies in furniture, outdoor clothing and equipment, travel, food & beverage, toys, youth electronics and agricultural products. -
Chief Marketing OfficerChief Outsiders Nov 2016 - May 2017Santa Rosa, CaliforniaChief Outsiders is one of the fastest-growing strategic management consulting firms in the United States. Chief Outsiders provides best in class business practices from top companies to mid-sized and growth-oriented businesses on a part-time or fractional basis. All consultants have been Vice Presidents of Marketing or CMOS of leading organizations and are proven, action-oriented leaders. -
Vp MarketingMarmot Mountain Llc Jul 1998 - May 2016Rohnert Park, CaResponsible for global marketing strategy and rapid expansion of the Marmot outdoor apparel & equipment brand. Reported to President and GM and managed lean direct staff of 9 individuals covering activities including consumer and B2B websites, e-commerce initiatives, advertising, publicity, product integration, video and TV show production, retail store marketing, social and digital media, catalogs, in-store POP, athlete & organization sponsorships, partnerships, events, sustainability initiatives, philanthropic causes, and coop marketing activities with North American customers. -
Vp Marketing & Product DevelopmentYes! Entertainment 1993 - 1998Pleasanton, CaVice President Marketing & Product Development (9/97 to 8/98):Added Product Development to previous responsibilities for Marketing, Licensing, Merchandising and Sales Coordination. Reported to CEO and managed direct staff of 15 individuals within $80 Million rapidly growing company. Managed marketing and product development budget of $12 Million.Director of Marketing (1993-1994) through Vice President Marketing (1995-1997):Responsible for Marketing, Licensing, Merchandising and Sales Coordination. Led marketing efforts that took the company sales from $18 Million to $80 Million in 4 years. Managed marketing budget of $10 Million in 1997. -
Business Director - NesteaNestlé 1992 - 1993San Francsisco, CaResponsible for global instant and bag tea businesses as well as joint venture franchise management with CCNR (Coca Cola Nestle Refreshment Company). Full P&L responsibility for all Nestea soluble and bag tea products ($140 Million Sales and $20 Million Advertising and Promotion budget). -
Director Of Marketing And SalesSpreckels Sugar Company, Inc. 1990 - 1991Pleasanton, CaDeveloped, sold and marketed new sugar product line extensions. -
Brand ManagerThe Clorox Company 1986 - 1990Oakland, CaBrand Assistant on Bottled Hidden Valley Ranch brand.Assistant Brand Manager on Dry Hidden Valley Ranch brand.Brand Manager on Tilex Instant Mildew Stain Remover brand.Brand Manager on New Food Products in Kingsford Division.Brand Manager on New Detergent Products in Clorox Cleaning Division.Brand Manager on RAP Frozen Foods in Skunk Works Division. -
Field Sales RepresentativeThe Dow Chemical Company 1981 - 1984Chicago, Illinois & Cedar Rapids, IaSold and expedited organic and inorganic chemicals to Chicago area businesses from 1981-1982.Sold agricultural chemicals to retail farm dealers and farmers in Northeastern Iowa from 1982-1984.
Tom Fritz Skills
Tom Fritz Education Details
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Agricultural Business
Frequently Asked Questions about Tom Fritz
What company does Tom Fritz work for?
Tom Fritz works for Fritz Insight Group
What is Tom Fritz's role at the current company?
Tom Fritz's current role is Founder / CEO of management consulting organization leveraging diverse marketing and management experience to lead senior management and cross-functional teams to collectively achieve extraordinary business results..
What is Tom Fritz's email address?
Tom Fritz's email address is tf****@****rgo.com
What is Tom Fritz's direct phone number?
Tom Fritz's direct phone number is +170754*****
What schools did Tom Fritz attend?
Tom Fritz attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.
What skills is Tom Fritz known for?
Tom Fritz has skills like Marketing, Product Development, Marketing Strategy, Brand Management, Brand Development, Competitive Analysis, Retail, Advertising, Merchandising, Market Research, Trade Shows, Social Media Marketing.
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