Take the guesswork out of conversion rates for clear results by making evidence the priority

Responsibilities:- AB Testing and full funnel optimisation of landing pages and online quote wizard- Heatmaps and visitor recording- Data driven insights and cohort analysis with Mixpanel - Prioritisation of Growth strategies under the RICE framework- Chatbot Implementation & Logic Flow- Day-to-day SEM account management and optimisation for leads (EOIs) with a strong focus on acquisition (weekly search query reports, negative updates)- Development and implementation of SEM campaign strategies including integrations/partners including obscure campaigns such as competitor outage search queries- Customised reporting through Supermetrics, Google Analytics & Pardot- Extensive Google Adwords and Analytics data analysis, research and optimisation action- Creation and regular review of Key Performance Indicators - Regular collaboration with wider business units including Product & Sales to optimise the user journey (onboarding, website UX, CRO strategies).- Developing process efficiencies including a budget management and reconciliation processes- Ensuring structure of account is conversion focussed and customer centric with consistent AB testing and SKAGs (single keyword ad groups)- SEO account management, execution and strategy (backlinking, on page SEO, content)- Website and general digital analytics analysis, reporting and implementation- SEO tool and analytics utilisation such as Google Analytics, Google Search Console, Screaming Frog, AHREFs, Moz.- Technical and theory-based SEO tactics and research- Facebook acquisition, chatbot creation, conversion tracking.- Comment marketing through Gumtree, Quora, Whirlpool.

Responsibilities:- Day-to-day SEM account management and optimisation for leads (EOIs) with a strong focus on acquisition (weekly search query reports, negative updates)- Development and implementation of SEM campaign strategies including integrations/partners including obscure campaigns such as competitor outage search queries- Customised reporting through Supermetrics, Google Analytics & Pardot- Extensive Google Adwords and Analytics data analysis, research and optimisation action- Creation and regular review of Key Performance Indicators - Regular collaboration with wider business units including Product & Sales to optimise the user journey (onboarding, website UX, CRO strategies & AB tests with VWO).- Developing process efficiencies including a budget management and reconciliation processes- Ensuring structure of account is conversion focussed and customer centric with consistent AB testing and SKAGs (single keyword ad groups)- SEO account management, execution and strategy (backlinking, on page SEO, content)- Website and general digital analytics analysis, reporting and implementation- SEO tool and analytics utilisation such as Google Analytics, Google Search Console, Screaming Frog, AHREFs, Moz.- Technical and theory-based SEO tactics and research- Facebook acquisition, chatbot creation, conversion tracking.- Comment marketing through Gumtree, Quora, Whirlpool.- SEO and PPC integration (holistic SEM). - Prioritisation of Growth strategies under the RICE framework

My current role is to:* Setup, manage and optimise campaigns on Google Adwords, Bing and any other paid advertising platforms that can generate a positive ROI* Review analytics platforms (ie: Google Analytics) to identify areas of opportunity and utilise conversion rate optimisation tactics (eg landing page split-testing; event tracking, Single Keyword Ad Groups, exit intent tools, heatmapping) to maximise performance.* Manage email marketing campaigns and their creation (including autoresponder/nurture sequences)* Manage landing page, website and checkout process copywriting & wireframing process and then work with the design/development teams to implement with sound knowledge of HTML/CSS & CMS Systems (ie: Wordpress).* Build relationships with clients and become entrenched in their business so we grow with them.* Be the principal point of contact for a portfolio of clients, with the aim of implementing clients requests in a timely manner.* Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.* Educate clients on our strategies and tactics.* Keep abreast of changes and identify opportunities within the online marketing industry for the benefit of both Web Profits and their clients.* Contribute to the growth of the CRO/PPC team through innovation.

Wrote a comprehensive POV document on the effects of RHS removal to Google Ads in terms of CTR by ad location, Desktop Clicks by ad format, Top of Page Minimum Bid & First Page Minimum bid as well as context to the wider industry.Set UTM tagging up across Adwords, Facebook, Youtube, GDN, GSP campaigns below clients with UTM tagging; Restructured and built multple search additional accounts for the clients Chanel, Foxtel, Amex & Volvo.Created a Volume of Leads (brochure downloads, and changed this to a CPL bid strategy in DS for Search which brought our CPL down from $419.92 to $270.60 from February to MayUsed Adwords Scripts to create automated reports, master negative keyword lists, 24 hour bid multipliers, automatic URL audits and mobile landing page analyses.

Planned, built, implemented and optimised Google AdWords/Display Network/Gmail, YouTube, Facebook & Instagram campaigns for key agency clients such as Chanel, Foxtel, Amex & Volvo.Directly responsible for the significant improvement in click-through-rate of the Chanel Fashion account from 6.64% in February to 18.37% in March by identifying structural issues such as keyword relevance to landing page, implementing cross/between campaign negatives to manage to serve specific ad copy, conducting URL audits/search query reports, optimizing high performance keywords/ads and creating relevant ad extensions such as sitelinks and callout extensions to all campaigns.Directly responsible for the implementation of half $1 million in budget for Foxtel Facebook, Instagram & Twitter campaigns optimizing each post to the respective goal (App Installs, Canvas interaction, Link Clicks et cetera) using a variety of relevant and scaled targeting methods including Retargeting (website pixels & videos), Recent Purchase targeting (Woolworths Rewards Data), Income targeting (Australian Tax Office Data), Time targeting (Commuters). Awarded Employee Of The Month for presenting at the AU/NZ conference.

• Digital and offline Media Assistant in the Exchange Team, Unilever account.• Assisting in planning and implementing campaigns across Ben & Jerry's, Magnum & Cornetto.• Implementation and optimization of media buys across Outdoor, Print, Press, TV, Cinema and Digital.