Tom Griffiths Email & Phone Number

United Kingdom

Cardiff, Gb

Cardiff, Wales, United Kingdom

As the head of the marketing department, I am dedicated to enhancing brand awareness and driving lead generation for the Solar PV market across the UK. My key responsibilities include the successful launch of our new Heatforce 2.0 branding, which has involved overseeing the creation of a fresh, user-friendly website, preparing to orchestrate nationwide advertising campaigns, and implementing cohesive vehicle graphics. I also manage the entire spectrum of our graphic design efforts, along with content marketing and social media initiatives, ensuring that every aspect aligns with our brand’s vision.In addition to these responsibilities, I oversee partnerships with paid marketing experts on platforms such as Google Ads and Meta, strategically directing campaigns to attract high-quality Solar PV leads. My role is comprehensive, covering every facet of our marketing strategy to ensure sustained growth and a strong market presence.

As the Marketing Manager at DoNotAge.org, I was responsible for defining, implementing, and owning an end-to-end marketing strategy across all channels for the company. These strategies were aligned with the overall business objective to deliver revenue and profit growth by focusing on increased demand generation. I oversaw performance and brand marketing, email, social and PR, with a core specialism in Performance Marketing – i.e. PPC, Paid Socials, SEO, and copywriting. I also drove the brand advocacy activities, planning and executing campaigns to grow the brand and product awareness. I was managing a team of marketing specialists, under my supervision, we collectively increased revenue monthly.Additionally, our team collaborated with ultra-marathon runner Kristian Morgan, providing him with supplements to support his training, recovery, and sleep during his world-record attempts on the Appalachian Trail.

Management of all marketing platforms and activities. Website design and optimisation, PPC and SEO management, social media, email marketing, Google Analytics, lead generation, marketing collateral design, and everything in between. I redesigned all the digital and printable Point-of-Sale materials for Duologi's retailers to use in-store and online. I also redesigned the entire website to elevate user experience, Google quality scores for PPC and increasing leads for the sales department.

Cardiff, Wales, United Kingdom

I was responsible for the website design and optimisation, lead generation, brand continuity, email customer journeys, graphic design for marketing collateral, product launches, social media management, event planning and much more.

Cardiff, Wales, United Kingdom

Director and digital marketing specialist for my very own freelance marketing agency. Working with clients such as Marquee Contracting, Greystone Consulting, Bowen Eldridge Recruiting, Tom Rees Fitness, Van Daddy and more to increase their brand presence online, optimising websites and PPC campaigns.

Cardiff, Wales, United Kingdom

Teaching and providing ongoing support for apprentices undergoing the new Level 4 Digital Marketing NVQ Qualification. I used my expertise and many years in marketing to equip the learners with the skills to use digital media to attract and engage with current and potential customers through methods such as online advertising, email marketing and SEO. I provided training on multiple different digital marketing disciplines, and then assessed the work the apprentices had done to prove they had learned it and could apply it to their jobs. As well as conducting ongoing training for my learners, I also was responsible for creating the completely digital teaching method with an online ‘Moodle’ website they coulr follow and provide evidence all online. I used my experience in marketing to create the specific modules that the learners work through to eventually pass their qualification.

Penarth

My role was to increase sales by means of integrated digital marketing, which involved the use of a huge range of systems, platforms and my skillset. My biggest task was to optimise the website in terms of performance, speed and converting customers. I did this by creating a fully integrated customer journey, which involved the setup of Google Analytics goals, lead form creation, HubSpot integration and a fully fledged PPC campaign that I setup from scratch after researching keywords and then managed on a daily basis to ensure we were getting high quality leads from the advertising. This was my biggest achievement during my time at The Indigo Group, because after designing the landing pages, creating the PPC campaign and lead forms, we started to gain customers we could track back all the way to the beginning of the journey I created, which brought in very high return of investment.Alongside this, I redesigned all of the product pages across 2 websites & worked on the SEO optimisation, Google Analytics reporting, email design & journey automation, as well as social media management.

Cardiff, United Kingdom

I was responsible for targeting, building, proofing and executing email, SMS & social marketing campaigns. I developed and implemented automated customer journeys, deployed tactical campaigns, using Dreamweaver to code the design and Adobe Campaign on a daily basis to deploy the campaigns. Identifying and troubleshooting performance issues were an important part of the role with extensive testing week on week to optimise the performance of the campaigns I wasresponsible for.I looked after the Motor Post Quote, Auto Quote, Re-Engagement and Next Best Action campaigns. I tested with subject lines, content optimisation, time of send etc.The biggest part of my role was to ensure each campaign is bringing in converting customers which increase sales.

Cardiff, United Kingdom

I was in a small marketing team responsible for delivering successful integrated campaigns to increase lead generation and measurable sales growth in the Mercedes-Benz Van, Truck and Aftersales departments. I presented new ideas and creative insight into forthcoming projects and campaigns aligned to the marketing strategy. I was responsible for the creative execution and delivery of advertising across multi-platform channels.My role within this team was as a creative graphic designer and digital marketing assitant. I was responsible for the dealership’s advertising designs, social media marketing, direct mail design and distribution, website content and maintenance using CMS (I created or was supplied content and upload specific dealership offers and also national Mercedes-Benz campaigns). I also designed email marketing campaigns specific to current offers and communications. I designed presentations for both external and internal use. All of the dealerships advertising, such as lamppost adverts (Newport Road Cardiff), sandwich bags for local cafes, vehicle graphics, sponsorship advertising for Cardiff Blues, Cardiff City FC and the Ospreys. I had to follow the Mercedes-Benz brand guidelines on any external advertising that includes the star or Mercedes-Benz word marks/claims. I designed and had printed a brand book for Euro Commercials that I was very proud of and really shows my graphic design skill level. As well as external advertising, every month I designed an internal newsletter that included departmental round ups, a section we call ‘In the Driver’s Seat’ (we selected random employees and interviewed them about their life outside of work) it was a nice way of getting to know employees and makes for interesting reading!

Cwmbran

Cardiff, United Kingdom

Creation of updated product guides

Bristol, United Kingdom

GDS International offers world-class B2B events for senior executives in a range of industries, including education, energy, financial, government, healthcare, HR, infrastructure, IT management, manufacturing, mining, pharmaceuticals, retail, security, supply chain, telecoms and utilities.I was a Business Analyst for GDS International based in Bristol. My role included researching sponsors in the form of key decision makers across multiple industries, worldwide. The idea was to match their solution skills with delegates from other organisations. I worked in conjunction with Industry Business Leads to help generate event attendance. The products included Summits, Conferences and Meet The Boss TV.

Cardiff, United Kingdom

After receiving a live brief from the agency to create a campaign for Footlocker, myself and two others won a two week placement to market their new products before the launch.

Hereford, United Kingdom

I worked as a designer to rebrand their website for a new user experience and tone of voice.

Pass Certificate, Digital Marketing

Squared online is the award winning global digital marketing qualification. Developed by Google, powered by Avado.

Upper Second Class Ba Hons, Advertising, 2:1

Activities and Societies: Ultimate Frisbee, Tennis

Edexcel Level 3 Btec National Diploma, Art And Design, Distinction

Activities and Societies: Type and letter forms, Information Graphics, Website Design

Key Skills, Art And Design, Level 3

National Diploma, Art And Design, Distinction, Merit, Merit