Tom Groen Email & Phone Number

Amsterdam Area, Netherlands

• Development and execution of innovative digital marketing strategies and plans.• Responsible for the global social media strategy and management of the global social media activities• Campaign budgeting, planning, creating, scheduling and campaign management of Google AdWords and LinkedIn Ads.• Campaign evaluation and reporting, to optimize conversation rates, increase leads and to improve the user experience.• Search engine optimization (optimizing, keyword research, and reporting)• Optimizing lead generation and conversion rates through branding and improving the user experience.• Corporate website and web shop management and development• Project management • Creating web analytical reports and analyses (Adobe Analytics, CRM reports)• Media Development: coordinating the creation of videos and demo's and photography• Platform manager (development of templates and functionality, account management)• Creating demo’s and coordinating the creation of promotional videos• Optimizing internal processes related to online marketing

• Coordinator for digital marketing projects: development of new email marketing templates and introduction of a new email editor• Project management: house style rebranding.• Assisting in the development of the new corporate website: copywriting, graphics

• Webdesign and house style for an International post-academic programme for tax officials.• Development of an interactive online portfolio

Hallmark CardsQuest Magazine & Quest SpecialsSevendays Newspaper and WebsiteKidsweek JuniorPublications for: ANWB, Erasmus Student Network, Plan Nederland, Stichting Dag van Respect, Scouting Nederland, Stichting Lezen, Nationale Hoorstichting, Stichting Nationaal Centrum voor Wetenschap en Technologie, Swiss National Tourist Office.

Photo editor for various Young & Connected publications: Kidsweek, Kidsweek Junior, Deze Week, Scouting Magazines, Fibula and other specials.Web editor for Kidsweek.

Photo and illustration editor / coordinator for print and e-learning publications

B.A. Of Arts, Information, Communication And New Media

Visual Communications

Activities and Societies: Graphic design and photography