Guide the marketing activities of a large corporation which operates in a very diverse and decentralized culture across 5 unique business segments. 1) Maximize Forest River Brand Equity: deliver brand design, strategy and architecture around Forest River and its portfolio of brands to maximize brand equity across trade and consumer channels 2) Establish Consistent Marketing Practices: establish and monitor best practices for the strategy and execution of branding and marketing activities across business segments and business units within each segment 3) Digital Development & Design: develop an industry-leading digital strategy inclusive of websites, social channels, databases and apps to deliver a compelling user experience that drives consumer awareness/affinity and the conversion of shoppers into buyers with qualified dealers 4) Marketing Support: support the creation and execution of sales and marketing support tools 5) Consumer Understanding: collect/analyze consumer data and deliver consumer segmentation and personas that aid in the continuous improvement of our products, our customer satisfaction, and ultimately the power of our brands 6) Work with senior leadership and key internal stakeholders to manage the various marketing teams with a focus on positioning, messaging, and go-to-market plans

Direct global marketing for Wilson Golf Division including brand strategy and positioning, consumer segmentation and insight, product ideation and development, and all aspects of marketing communications including advertising, public relations, promotions, point-of-sale and social media.

Lead the development of brand strategy, positioning, brand identity and portfolio architecture for companies and brands. Expertise in articulating concept development, research-driven brand strategy, brand refreshes and new launches.Deliver B2B and B2C digital solutions that help businesses maximize visibility, engagement and revenue. Turnkey approach includes articulating the opportunity, identifying the best technical solution based on need, finding the best third-party partners or hiring the appropriate staff, building a scalable digital platform on time and within budget, and ultimately driving connections with consumer and business audiences to maximize revenue and profitability.

Lead the digital concept processes in areas that include digital products, e-commerce and customization. The role spans across all Wilson sport categories and works with cross-functional teams composed of digital, R&D and sport-specific team members. We evaluate new opportunities and generate new concepts that yield growth opportunities for Wilson.