As a Pricing Analyst, I meticulously examine price lists and invoices, and oversee both cost and sell aspects of our operations. My role involves skillfully managing prices through internal proprietary platforms and our website. I conducted thorough market research for industrial products, leading to strategic pricing adjustments exceeding $1 million for select product lines. Through analysis, I showcase the financial implications of diverse pricing strategies. Additionally, I developed comprehensive process guidelines that became essential tools for training and reference within the team.

In the role of Marketing Coordinator, I orchestrated major email initiatives and sub-campaigns using Marketo, our marketing automation software. I ran the marketing campaigns for more than 50 on-campus and off-campus events worldwide, ensuring seamless execution. My responsibilities extended to crafting compelling copy for SMS messages, designing responsive HTML emails using Litmus, and developing captivating landing pages. With precision, I proofread, fact-checked, and enhanced all communications for accuracy. My analytical prowess came to the fore as I generated reports, input data into Salesforce and Marketo, and conducted insightful event performance analysis. Additionally, I took charge of crafting engaging content across various platforms, including social media, for which I produced captivating copy for posts and videos. I also led in-person college fair presentations to Chicago-area public and private high school students.