Manage a team of analysts dedicated to supporting analytics projects for this global leader in enterprise data, analytics, and technology with over $1 billion in annual revenues. Build predictive models for the company’s high profile corporate clientele to support their business objectives, with emphasis on next best product recommendations.

Provided major clients with advanced analytics initiatives to facilitate salient business decisions.

Supervised the development and implementation of 20 product specific propensity models to facilitate direct marketing models for one of the world’s largest banks providing personal and business banking services. Supported the development and rollout of the new data warehouse phases through data exploration, data capture, and recommendations for data architecture. Provided support to internal clients with improved statistical tools to bolster cross-sell and retention strategies by increased account revenues, increased deposit share of wallet, and the reduction of balance depletion over 2006 levels.

Developed and implemented the relationship pricing branch segmentation on households falling in the Upstate, Western, and Metro NY regions. This project also involved identifying test vs. control branches for the relationship pricing pilot program. Participated on the analytics team that developed a standardized Customer Value Metric to monetize the value of the entire customer base consistently in all of the retail segments of the HSBC book of business.

Performed a variety of reporting, predictive modeling, and other activities to advance client performance for this provider of consulting/analysis services with strong marketing and merchandising optimization expertise in the retail industry. The company was acquired by Acxiom in 2007.

Contributed to the core analytical team focused on the GM Card with respect to customer acquisition, retention, and growth empowerment by working actively with team members and client representatives to develop strategic marketing solutions based on advanced statistical techniques and methodologies. Played a key participatory role in a modeling project that predicted the likelihood of purchasing GM vehicles utilizing only MasterCard transactional data. SMI delivers analytics, strategy, and marketing technology solutions for a variety of clients, including The GM Card.