Tom Hall work email
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Tom Hall personal email
Here’s some quick things about me:I have more than 12 years of experience in user research, including 6 years in games research, and another 4 years with virtual reality. Along the way, I’ve earned credits on some pretty cool games, and built a VR training system that meaningfully improves child pedestrian safety, which led to publication in the Journal of Pediatric Psychology. My background is in computer science, and I still love coding and data analysis.I’ve had a nonlinear career path with a lot of different experiences. That’s been great for me, because one of my biggest strengths is learning new things -- enthusiastically embracing and integrating new ideas and principles.I love solving problems, meeting people where they are, and collaborating with teams to deliver products that are in line with what their customers want and need.My specialties include qualitative research methods (such as interviews, contextual inquiry, and usability testing), quantitative research methods (such as surveys, analytics, and benchmarking), developing research strategies, delivering actionable insights, as well as managing, analyzing, and visualizing data (Python, SQL, Excel, Tableau, etc.).Feel free to reach out and connect!
Moonforge Insights Inc.
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Research LeadMoonforge Insights Inc. Nov 2023 - PresentToronto, Ontario, Canada
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Senior Analyst, Product StrategyNetease Games Jan 2023 - Oct 2023Toronto, Ontario, CanadaDeveloped and implented research strategies for AAA and mobile games, steering both qualitative and quantitative studies. Delivered data-informed insights into the Western gaming market, including player needs, motivations, market sizing, and analysis of competitor games across PC, console, and mobile.Pioneered and evolved research practices in a multidisciplinary team. Designed and implemented surveys, tools, and analysis templates. Mentored team members and developed reporting guidelines. Delivered actionable player insights to production teams, publishing, and other stakeholders, which led to positive and impactful changes. -
Senior User Research AnalystUbisoft Toronto Apr 2021 - Dec 2022Toronto, Ontario, CanadaDesigning and directing user research studies on both single-player and multiplayer games, using a variety of methods depending on the research questions and needs of the production team. Analyzing both quantitative and qualitative data to understand the player experience, identify opportunities for improvement, and communicate insights. Developing improvements to research tools and processes such as reporting, recruitment, methodologies, and data analysis. -
User Research AnalystUbisoft Toronto Apr 2018 - Apr 2021Toronto, Canada AreaAs a User Research Analyst, I designed and directed user research studies on AAA games using a number of methods. I analyzed both quantitative and qualitative data to understand the player experience, identified opportunities for improvement, and communicated findings to key stakeholders and production teams across a number of projects. I also drove a number of team improvements to research processes and tools.
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User Experience Designer & Co-FounderThinkux Jan 2017 - Apr 2018TorontoProvided consulting in UX research and design. Worked with organizations to understand and define their project goals, learn about their users, and then design, prototype, and test solutions. Employed our user-centred approach with both startups and established companies to achieve results in user engagement and satisfaction.
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Software Developer & User Experience DesignerChild Development Research Unit, Virtual Reality Lab Jan 2012 - Oct 2016Guelph, OntarioWore a number of hats as part of a very small team, including software development, UX design, and data analysis. Created and delivered three virtual reality research projects, used to study the pedestrian behaviour of children, including a training system aiming to improve child pedestrian safety.Researched and implemented a number of virtual reality design improvements, in areas such as comfortable viewing distances, motion sickness, responsiveness, and cue conflict, after the project transitioned to a new VR technology (the Oculus Rift). These design changes led to a significantly improved participant completion rate of the training system, from close to 0% to almost 100%.Created analytics from real-time data to assess participant performance in a number of scenarios and safety behaviours, leading to publication in the Journal of Pediatric Psychology.
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User Experience ResearcherBlackberry Jan 2010 - Dec 2010Waterloo, OntarioIdentified user needs, goals, and design insights as part of the User Experience team, focusing primarily on mobile media apps such as YouTube, Podcasts, Music, and Radio. Gathered and synthesized user research data for multidisciplinary project teams to improve usability and user satisfaction, as well as test new app features with customers. Employed a wide range of user research methods, such as user interviews, usability testing, focus groups, expert evaluation, card sorting, and prototyping. Researched and authored extensive internal reports on augmented reality and the state-of-the-art in handheld user interfaces.
Tom Hall Skills
Tom Hall Education Details
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Human Computer Interaction -
Bachelor Of Computing
Frequently Asked Questions about Tom Hall
What company does Tom Hall work for?
Tom Hall works for Moonforge Insights Inc.
What is Tom Hall's role at the current company?
Tom Hall's current role is Senior user researcher | Data and computer stuff | Blu-ray collector.
What is Tom Hall's email address?
Tom Hall's email address is th****@****elph.ca
What schools did Tom Hall attend?
Tom Hall attended University Of Guelph, University Of Guelph.
What skills is Tom Hall known for?
Tom Hall has skills like User Centered Design, Software Development, Machine Learning, User Experience, Python, Web Development, Human Computer Interaction, Information Architecture, Java, Css, Html, Javascript.
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