Tom Henskens Email & Phone Number

Kensington, Vic, Au

Melbourne, Victoria, Australia

Australia

- Conducted freelanced marketing & fundraising work for non-profits and charities to assist in reaching their KPI goals.- Assisted in developing and implementing multi-channel content strategies for major appeal campaigns. - Analysed and reported back to clients on content and communication performance through Google Analytics.- Developed and executed comprehensive marketing strategies for multiple clients, resulting in an increase in website traffic and an increase in lead generation.- Managed social media accounts and implemented targeted advertising campaigns, resulting in an increase in follower engagement and an increase in conversions.- Conducted market research and competitor analysis to identify trends and opportunities, providing valuable insights to clients and driving informed decision-making.

Melbourne, Victoria, Australia

Main marketing professional for NDIS non-profit across NSW and VIC. Responsible for all internal and external marketing communications, creating high-quality content across multiple channels while improving Freedom Solutions' public profile.Achievements- Transformed strategic and tactical marketing plans into successful marketing campaigns, increasing overall traffic and sales.- Acted as a key liaison point for all marketing and communications aspects for all key stakeholders including staff, board members, volunteers, donors, referrers and clients. - Led a major rebrand for the organisation. Main role focussed on developing consistent content through storytelling for a range of audiences via different mediums including video, articles and print. - Oversaw all key marketing metrics for the organisation, and prepared reports, case studies and presentations for leadership, the board and external investors/partners.- Continually improved and updated websites, marketing collateral in collaboration with other key stakeholders to optimise the sales process and increase overall revenue. - Represented Freedom Solutions at key events, workshops and expos. Have guest-lectured at Melbourne Uni, RMIT and University of Sydney on key topics surrounding marketing and business success.

Melbourne, Victoria, Australia

Founder of UPmovement, a Social Enterprise which donated 100% of profits to help build prosthetic limbs in low-income countries.Accomplishments - Sold over 8,000 pairs of socks in 18 different countries through multiple sales channels. - Collaborated with international teams and partners in USA and Cambodia to create successful marketing campaigns and projects.- Produced strong brand loyalty from over 2,000 customers by identifying audiences, selecting the correct channels and formulating effective and emotive messaging. - Developed and maintained strong relationships with SENVIC, MBN, BNI & LaunchVIC.- Developed, maintained and evolved the UPmovement website to optimise UX and sales.- Prepared and maintained yearly budgets and reported to board members.- Managed relationships with suppliers and developers to maintain a successful supply chain.- Managed a team of volunteers to drive sales goals in person and online.

Melbourne, Australia

- Developed and implemented effective marketing campaigns to promote the club, leading to growth from 20 members in 2016 to 275 members in 2019.- Managed and led a team of 16 committee members.- Spearheaded the successful organisation and execution of multiple tennis tournaments and events, resulting in increased participation and revenue by 200%.- Developed and implemented comprehensive training programs for club members, enhancing their tennis skills and fostering a strong sense of community within the club.- Oversaw the management of club facilities and equipment, ensuring their proper maintenance and functioning, ultimately improving the overall experience for members.- Collaborated with local schools and organisations to establish partnerships and promote tennis as a sport, leading to a 50% increase in local junior membership and fostering a new generation of tennis enthusiasts.

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

DescriptionOne of the first hires in this NDIS startup. Assisted the company to grow from three to thirty-five employees as marketing manager.Accomplishments- Developed the company's original brand assets, collateral and presentation decks.- Took full responsibility for the development and implementation of all marketing strategies and communications plans.- Built and optimised the website and ran all social media accounts. - Created all original digital and physical assets and collateral, including articles, print and video.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Phnom Penh, Cambodia

Master Of Business Administration - Mba, 6.0 Gpa

Bachelor'S Of Applied Entrepreneurship, Social Entrepreneurship

Bachelor Of Health Sciences/Master Of Prosthetics And Orthotics, Orthotist/Prosthetist