Tom Henskens

Tom Henskens Email and Phone Number

Marketing and Engagement Manager @ Insight PBS (Positive Behaviour Support)
Kensington, VIC, AU
Tom Henskens's Location
Kensington, Victoria, Australia, Australia
About Tom Henskens

I am a social impact marketer with a passion for using my skills and experience to make a positive difference in the world. With a Bachelor of Health Sciences/Master of Prosthetics and Orthotics from La Trobe University and a Bachelor of Applied Entrepreneurship from University of Canberra, I have a unique combination of knowledge and expertise in the health and social enterprise sector.Currently, I work as a Marketing & Engagement Coordinator at Freedom Solutions Australia, a non-profit organisation that provides support and services to people with disabilities. In this role, I am responsible for all internal and external marketing communications, creating high-quality content across multiple channels, and improving the organisation's public profile. I have led a major rebrand for the organisation, transformed strategic and tactical marketing plans into successful campaigns, and acted as a key liaison point for all marketing and communications aspects for all key stakeholders. Previously, I founded UPmovement, a social enterprise that donated 100% of profits to help build prosthetic limbs in low-income countries, where I sold over 8,000 pairs of socks in 18 different countries, collaborated with international teams and partners, and produced strong brand loyalty from over 2,000 customers. I am also pursuing a Master of Business Administration degree at CQUniversity, where I am learning to enhance my leadership, management, and strategic thinking skills. I am driven by a vision of creating a more inclusive, accessible, and sustainable world for everyone. I bring a strategic and creative approach to every project, and I am always seeking new ways to optimise marketing to further the goals and impact of organisations that I work with. I have a proven track record of developing and implementing successful campaigns that drive awareness and support for causes that I care about. I am also a lifelong learner who values continuous improvement and professional development.

Tom Henskens's Current Company Details
Insight PBS (Positive Behaviour Support)

Insight Pbs (Positive Behaviour Support)

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Marketing and Engagement Manager
Kensington, VIC, AU
Employees:
62
Tom Henskens Work Experience Details
  • Insight Pbs (Positive Behaviour Support)
    Marketing And Engagement Manager
    Insight Pbs (Positive Behaviour Support)
    Kensington, Vic, Au
  • Insight Pbs (Positive Behaviour Support)
    Marketing & Engagement Manager
    Insight Pbs (Positive Behaviour Support) Oct 2023 - Present
    Melbourne, Victoria, Australia
  • Paladin Marketing
    Chief Editor
    Paladin Marketing Jan 2022 - Present
    Australia
    - Conducted freelanced marketing & fundraising work for non-profits and charities to assist in reaching their KPI goals.- Assisted in developing and implementing multi-channel content strategies for major appeal campaigns. - Analysed and reported back to clients on content and communication performance through Google Analytics.- Developed and executed comprehensive marketing strategies for multiple clients, resulting in an increase in website traffic and an increase in lead generation.- Managed social media accounts and implemented targeted advertising campaigns, resulting in an increase in follower engagement and an increase in conversions.- Conducted market research and competitor analysis to identify trends and opportunities, providing valuable insights to clients and driving informed decision-making.
  • Freedom Solutions Australia
    Marketing & Engagement Coordinator
    Freedom Solutions Australia Jun 2021 - Oct 2023
    Melbourne, Victoria, Australia
    Main marketing professional for NDIS non-profit across NSW and VIC. Responsible for all internal and external marketing communications, creating high-quality content across multiple channels while improving Freedom Solutions' public profile.Achievements- Transformed strategic and tactical marketing plans into successful marketing campaigns, increasing overall traffic and sales.- Acted as a key liaison point for all marketing and communications aspects for all key stakeholders including staff, board members, volunteers, donors, referrers and clients. - Led a major rebrand for the organisation. Main role focussed on developing consistent content through storytelling for a range of audiences via different mediums including video, articles and print. - Oversaw all key marketing metrics for the organisation, and prepared reports, case studies and presentations for leadership, the board and external investors/partners.- Continually improved and updated websites, marketing collateral in collaboration with other key stakeholders to optimise the sales process and increase overall revenue. - Represented Freedom Solutions at key events, workshops and expos. Have guest-lectured at Melbourne Uni, RMIT and University of Sydney on key topics surrounding marketing and business success.
  • Upmovement
    Founder
    Upmovement Jun 2019 - Mar 2023
    Melbourne, Victoria, Australia
    Founder of UPmovement, a Social Enterprise which donated 100% of profits to help build prosthetic limbs in low-income countries.Accomplishments - Sold over 8,000 pairs of socks in 18 different countries through multiple sales channels. - Collaborated with international teams and partners in USA and Cambodia to create successful marketing campaigns and projects.- Produced strong brand loyalty from over 2,000 customers by identifying audiences, selecting the correct channels and formulating effective and emotive messaging. - Developed and maintained strong relationships with SENVIC, MBN, BNI & LaunchVIC.- Developed, maintained and evolved the UPmovement website to optimise UX and sales.- Prepared and maintained yearly budgets and reported to board members.- Managed relationships with suppliers and developers to maintain a successful supply chain.- Managed a team of volunteers to drive sales goals in person and online.
  • La Trobe University Tennis Club
    President
    La Trobe University Tennis Club Oct 2018 - Dec 2021
    Melbourne, Australia
    - Developed and implemented effective marketing campaigns to promote the club, leading to growth from 20 members in 2016 to 275 members in 2019.- Managed and led a team of 16 committee members.- Spearheaded the successful organisation and execution of multiple tennis tournaments and events, resulting in increased participation and revenue by 200%.- Developed and implemented comprehensive training programs for club members, enhancing their tennis skills and fostering a strong sense of community within the club.- Oversaw the management of club facilities and equipment, ensuring their proper maintenance and functioning, ultimately improving the overall experience for members.- Collaborated with local schools and organisations to establish partnerships and promote tennis as a sport, leading to a 50% increase in local junior membership and fostering a new generation of tennis enthusiasts.
  • La Trobe University Tennis Club
    Marketing Manager
    La Trobe University Tennis Club Oct 2015 - May 2021
    Melbourne, Australia
  • La Trobe University Tennis Club
    Treasurer
    La Trobe University Tennis Club Oct 2017 - Oct 2018
    Melbourne, Australia
  • La Trobe University Tennis Club
    Vice President
    La Trobe University Tennis Club Oct 2015 - Oct 2017
    Melbourne, Australia
  • National Positive Behaviour Support
    Marketing Manager
    National Positive Behaviour Support Dec 2020 - Jun 2021
    DescriptionOne of the first hires in this NDIS startup. Assisted the company to grow from three to thirty-five employees as marketing manager.Accomplishments- Developed the company's original brand assets, collateral and presentation decks.- Took full responsibility for the development and implementation of all marketing strategies and communications plans.- Built and optimised the website and ran all social media accounts. - Created all original digital and physical assets and collateral, including articles, print and video.
  • Retail Prodigy Group
    Assistant Store Manager
    Retail Prodigy Group Nov 2019 - Jun 2020
    Melbourne, Victoria, Australia
  • Freestep
    Founder
    Freestep Sep 2017 - Jan 2019
    Melbourne, Victoria, Australia
  • Veterans International Cambodia
    Prosthetics Intern
    Veterans International Cambodia Mar 2017 - Oct 2017
    Phnom Penh, Cambodia

Tom Henskens Skills

Social Media Marketing Online Marketing Digital Marketing Bartending Marketing Prosthetics Orthotics Hospitality Travel Photography Healthcare Food And Beverage French Tennis Sports Coaching

Tom Henskens Education Details

Frequently Asked Questions about Tom Henskens

What company does Tom Henskens work for?

Tom Henskens works for Insight Pbs (Positive Behaviour Support)

What is Tom Henskens's role at the current company?

Tom Henskens's current role is Marketing and Engagement Manager.

What schools did Tom Henskens attend?

Tom Henskens attended Cquniversity, University Of Canberra, La Trobe University.

What are some of Tom Henskens's interests?

Tom Henskens has interest in Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Tom Henskens known for?

Tom Henskens has skills like Social Media Marketing, Online Marketing, Digital Marketing, Bartending, Marketing, Prosthetics, Orthotics, Hospitality, Travel Photography, Healthcare, Food And Beverage, French.

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