Over the past 10 years, I’ve felt the tectonic shifts in Influencer Marketing from all angles: As a creator myself, as a brand and now as an agency at GIFTA. One of the changes that’s causing harm is control: Brands controlling what their Influencers say.Brands controlling what their Influencers write online.Brands controlling how an Influencer engages with their products. Our belief at GIFTA is that the more you hand over creative control to the influencers, the better your campaigns will be. This belief is how we bring 100% authentic user-generated content at scale to the masses: By leveraging our network of over 20,000 Nano and Micro influencers using our unique gifting approach. We’ve worked with the likes of New Balance, Heinz, Hello Fresh, HOKA and more. We believe it’s time to leverage a new wave of influencers: Nano. To work with Gifta or to learn more: email hello@gifta.co.uk—To get to know me & the business more, follow us on Instagram & TikTok. See you around.
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Ceo And Co-FounderGiftaLondon, Gb -
Ceo & Co-FounderGifta Aug 2020 - PresentLondon, GbGIFTA - is the UK’s largest influencer seeding agency in the UK, focusing on gifting. We put your products into the hands of thousands of micro and nano Influencers who truly love your brand producing 100% authentic content in exchange for product, we package/deliver the products in beautiful personalised boxes, making the interaction feel special and track all content and ROI through our platform.We are a 4-year-old start-up disrupting the Influencer marketing industry with our unique approach and are working with global and national brands such as Tesco, Unilever, Adidas, Nike, HelloFresh -
FounderOut In London Oct 2015 - PresentLondon , Walthamstow, Gb@out_in_london aims to share the best of London to over 170k+ followers, Food, Drink, Events, Art, Nightlife. We work with London based businesses to raise awareness and drive sales through Influencer Marketing on @out_in_London www.instagram.com/out_in_london (Social Media Influencer) and also have a large network of Influencers / bloggers which we partner with. -
Co-FounderLondon Perks Apr 2020 - Apr 2021London, England, GbWe're all about supporting local businesses. Allowing locals to discover the best independent businesses whilst enjoying fabulous discounts / savings.For a limited time, get a LondonPerks card worth £24.99 for FREE when we launch. Help support independents & small businesses while enjoying discounts such as 20% off your meal, free drinks and more! Claim your free card on our website until the end of June! -
Sales DirectorTailify Dec 2017 - Nov 2019London, England, GbTailify is an automated social influencer content marketplace providing access to cutting edge data metrics and the ability to build bespoke campaigns with our community of influential content creators. We bring professionalism, structure and scale to the world of social platform content, de-risking the process to enable brands to maximise the benefits of highly effective social media platforms.Coined "Most likely to revolutionise the media industry" by Starcom MediaVest -
Agency Sales ManagerRocket Fuel Inc. Jul 2014 - Dec 2017Redwood City, Ca, UsAgency Patch - Publicis, Dentu Aegis and GroupM selling both DR and Brand solutions - Display, Mobile, Video, Social and Native through managed and Rocket Fuel's SaaS platform, including DSP/DMP. -
Online Marketing ExecutiveBosch Oct 2012 - Jun 2014Gerlingen-Schillerhöhe, Baden-Wuerttemberg, DeBosch Rexroth, part of The Bosch Group currently ranked 11th in the 2014 Business Superbrands (the UK’s strongest B2B/B2C brands) is one of the worlds leading specialists in drive and control technologies. Rexroth is a partner for industrial applications and factory automation, mobile applications and renewable energies. My role involves:• Digital Marketing Strategy Management for UK and Ireland – SEO, PPC, Email, Social Media, Content Marketing, Display Advertising, Blogging and Influencer research.•Content Management - UK and Irish Website / Intranet• Analytics / Present all online ROI• Management of external marketing agencies• Campaign management• Research new media channels to grow UK business• Management of digital marketing budget / forecasting• Microsite creation• CRM Key User / Trainer• Graphic design – Photoshop, Indesign -
Digital Marketing ExecutiveLife Fitness Dec 2011 - Dec 2012Rosemont, Illinois, Us• Website - Implementation and development of all UK corporate website content• Social media - Management of all content, driving traffic, increasing brand awareness, audience connection and search• Email Marketing - Developing email templates to drive sales for the UK business• Blog - Developing blog content specific to the UK market with a global appeal • Online Tender System - Management of the tender system, updating all new content adding value to proposals and tenders• Consumer Marketing (B2C) - Working with the UK consumer sales manager to develop POS materials and catalogue/brochure amendments (John Lewis, Harrods, CostCo) • Training - Organising training for customer installs • Customer Marketing (B2B) - Management of Core and Key account marketing material, budget and spend. Designing bespoke, dual branded marketing solutions. -
Marketing Communications ExecutiveLife Fitness Jun 2010 - Dec 2011Rosemont, Illinois, Us• Managing/developing specific marketing communications to external and internal customers.• Creative/Brand Management - Briefing and working with design agencies to deliver innovative - integrated marketing campaigns (Advertising, Direct Marketing, Product Marketing) in brand. Controlling all media assets and photography for the UK.• Digital Marketing - Implementation and development of the UK corporate website, email marketing and social media.• Customer Marketing - Management of Core and Key account marketing material, budget and spend. Designing bespoke, dual branded marketing packages.• Consumer Marketing - Working with the consumer sales manager to develop POS materials and catalogue/brochure amendments (John Lewis, Harrods)• Event/Sponsorship/Lead Management - Co-ordination of events, sponsorships and loan requests to ensure that the UK business is exposed to its full potential within the market and to drive leads.• Marketing Budget - Control the marketing spend/budget and assisting in monthly and quarterly forecasting.• PR - Working with the PR agency to develop case study communications to all customer sectors through press releases, lead news and product launches. • Sales Development – Working closely with the national sales team to create innovative sales tools. Managing all ROI through Salesforce.com -
Life Guard/Swimming TeacherHuntingdonshire District Council Feb 2005 - Jun 2010Lifeguard (NPLQ qualified), Swimming teacher (Level 1 Qualified), Recreation and Bar (Part time work between studies)
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Event Co-OrdinatorNational Police Improvement Agency Sep 2008 - Aug 2009Managed internal events of up to 250 delegates with exhibition space for 26 exhibitors
Tom Higgins Education Details
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Chartered Institute Of MarketingAward In Digital Metrics & Analytics -
Chartered Institute Of MarketingDiploma In Digital Marketing -
Sheffield Hallam UniversityBusiness And Marketing -
St. Ivo SchoolBusiness Studies And It
Frequently Asked Questions about Tom Higgins
What company does Tom Higgins work for?
Tom Higgins works for Gifta
What is Tom Higgins's role at the current company?
Tom Higgins's current role is CEO and Co-Founder.
What schools did Tom Higgins attend?
Tom Higgins attended Chartered Institute Of Marketing, Chartered Institute Of Marketing, Sheffield Hallam University, St. Ivo School.
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