Tom Hills Email and Phone Number

In this role I:🌎 Manage a team of five across the UK and overseas to promote Coventry University Group’s educational offerings and international hubs on over 25 different accounts. 📲 Run the day-to-day operations of social platforms across the Group, including Instagram, TikTok, Twitter/X, LinkedIn, Facebook and more. 📊 Track key metrics to measure the success of our outputs. We put data at the heart of the decisions we make and use the insights we get to improve our content. t🤳 Develop and execute social media strategies which are aligned with overall organisational goals and our target audiences. 🤝 Support my team in creating the most impactful, creative and thumb-stopping content possible. This involves staying up to date with current trends, putting the customer first and not being afraid to test creative ideas.

💡 Implemented a social media strategy to improve the capabilities of my colleagues and increase the visibility of Coventry University's posts about research. As a direct result, the average engagement rate of research based posts increased by 75% compared to the same seven month period in the previous year. Impressions increased by 50% and likes increased by 95%. 👨‍💻 Created social media content, news articles, videos and marketing collateral to promote some of Coventry University's largest and most impactful research centres.📱 Developed a suite of more than 100 infographics to promote Coventry University's best-ever REF results.

🤝 For a few hours every week, I would volunteer for Good Neighbours Coventry - a charity that connects 'befrienders' with people over 50 to help reduce loneliness.💬 I visited someone called Martin who had been living alone since his wife passed away. We would chat about what we've been up to in the past week, food, past holidays, local news and more.⛳ One of Martin’s favourite things to was play Wii golf together! We would share one remote and we take it in turns to stand up and do a proper swing.🏠 In December 2022, Martin moved into his son's home. The perfect ending to this venture.

📢 Manged the NFU's Twitter (75K followers), Facebook (60K followers), LinkedIn (25K followers) and Instagram (20K followers) accounts, including all organic content, ads and strategy. This involved supervising and training and Graduate Trainees to help me create consistently high performing content that delivered company objectives.📈 Used my experience and knowledge of algorithms to dramatically increase the reach and engagements of organic posts. The NFU's 'unique reach' of organic Facebook posts increased from a 28-day average of 85K over the 12 months before I started in my role, to an average of 650K across the duration of my 18 months in post.📊 Used continuous A/B testing to reduce the NFU’s cost-per-acquisition of new ‘supporters’ to their CRM database via social media ads by more than 80%. 📝 Created a series of Facebook adverts that directly accounted for 90K signatures of the NFU’s 1 million strong food standards petition. 🎯 Introduced new tactics that helped #BackBritishFarmingDay trend at number 2 in the UK - the highest ever position.

💻 Managed all internal communications including newsletters, intranet, conferences and events.📈 Increased unique page views of web articles by more than 25% compared to the previous period.💻 Played a key role in redesigning the Intranet to make it simpler and easier to navigate, addressing key feedback from a staff survey.

💸 Grew annual turnover to £35,000 a year while reducing outputs. I achieved this by increased the average revenue per gig by 36%, with the percentage of gigs over £1000 rising from 24% to more than 50%.💻 Improved booking efficiency by creating an online booking form (attached below). This allowed customers to see costs upfront which saw a huge reduction in dead sales leads.⭐ Introduced a Google Knowledge Card to improve word of mouth marketing, allowing customers to view customer ratings and feedback.

👨‍👩‍👦 Lived with a Chinese family for two months and taught English at the school where their child went to.👨‍🏫 Created lesson plans and additional activities in a way that was fun and engaging. 🤩 Had an absolutely amazing experience.

💰 Produced a 6-page, A4 brochure for Worcester Bosch designed to incentivise existing customers to upgrade their products. This acted as the primary sales tool and generated £250,000 in turnover over the first six months, delivering to key business objectives.🖼️ Lead a project to create a double sided A4 piece of literature that would cross-sell Bosch products. This involved briefing and managing a creative agency, writing copy, sourcing imagery and using Bosch brand guidelines. This was extremely successful and these inserts went inside every boiler carton manufactured across four plants in Europe. To view the final design, please see 'Boiler Insert.'

🤳 Played a key role in launching Worcester Bosch’s first consumer-facing Instagram account. this involved creating bespoke, engaging content that showed the ‘human side’ of the brand.📊 Introduced measurement measures to project the take up of a newly implemented loyalty scheme for installers. As a direct response of this work and analysing real-time data, I helped introduce incentives and a 'competitive element' of the sales force. 🔦 Led a project designed to reinforce company values to employees by liaising with suppliers to arrange the fitting of a 10-metre-high vision statement in the heart of the company’s factory. To view the before and after pictures, please see 'Vision Torch.'

Broadstreet Buses was created by my business partner and I after we realised that we could fill the gap in the market with more success than the competition. There were several reasons for this, and having worked for seven months for the only other competition in the market, we decided to take a leap and develop a rival business. What we did differently:1) Invested in Social Media to capture the attention of the target market and drive salesMy University course, Advertising and Marketing, had developed my understanding of the importance social media has for businesses trying to reach out and connect with their target market. Knowing this, I created a Facebook page and created several successful, online, targeted advertisements which enhanced consumer interaction and brought in online sales. 2) Developed a brand that was customer focussesBroadstreet Buses gave me first-hand experience of building a brand. This involved the process of creating a USP which not only differentiated us from our direct competition, but every other secondary competitor. Broadstreet Buses was the only events based business in the area that was designed for, and ran students. This unique connection with the target market was communicated across all channels, by our slogan: 'run for students, by students,' by our communication style on social media, and also through our sales pitch for when we promoted our business face to face with the customers.

Leading a team of ten, my responsibility as team manager involved the task of developing weekly work schedules for all employees, track financial incomings and coordinate the payments for all employees.This role required quality customer service was I was responsible for supervising customer groups of over 150 people. This increased my organisational and motivational skills, as I always strived to ensure that the customers, as well as my team, enjoyed the highest possible levels of satisfaction. I achieved the position as Team Manager as I continually delivered a high return on sale targets. This highlights my communication attributes as I successfully delivered sales pitches to a high standard, ensuring a lasting relationship with the customer as well as successfully capitalising on a self-created demand.During the seven months I worked as Team Manager for Network Coventry, there wasn't a single week where I hadn't accumulated the top amount of sales. This desire to succeed did not only came from wanting to prove to my manager that he'd made the right choice, but also as motivation for my team that they could achieve high sales figures with the pitch that I'd had taught them.

Having never worked in direct sales before, I was promoted to Team Leader after becoming the top salesperson in the opening week of the academic year. This stemmed from a successfully developed sales pitch which used urgency and passion to engage with the customer, ultimately resulting in a sale.Managing a promotional team of five increased my leadership and motivational qualities as my role as Team Leader was not only to help develop an overall sales strategy, but also to teach the sales force my pitch to inspire and increase their proactivity.

Dealt with incoming calls and customer complaints using advanced communication and problem-solving skills. Gained an understanding of day-to-day business operations such as the importance of planning, isle formats, organisation, product rotation and customer relations.

My gap year started in Kanchanaburi, a rural provenance west of Bangkok where I was an English teacher, going by the name of Teacher Tom. I truly believe that travel enhances the mind, and my experience at Wattakranam school was exactly that, an incredible, eye-opening cultural learning curve. Whether it was waking up to the sounds of religious on-goings at the temple I lived next to, or struggling to find Shampoo that didn't include skin whitening, or refusing to hit the children when they got their spelling wrong, my experience as an English Teacher in Thailand improved many of my key skills including including communication, forward planning and working independently.As a school teacher, part of my job was to design and deliver structured lessons. This involved lesson planning, which thoroughly enhanced my creativity, innovativeness, and time management skills and as a result I was able to offer a range of entertaining exercises which positively impacted the English capability of pupils, which I could see from their test results. As well as this, speaking to Thai collogues and pupils developed my communication skills, and I now feel comfortable speaking to varied groups of people.