Tom Hoffmann Email & Phone Number

Responsible for the purchasing and merchandising activities for core and specialty product categories while developing sales and promotional programs for independent office products dealers nationwide. Work closely with suppliers to negotiate product programs, obtain above and beyond supplier funding supporting growth of specialty product programs, provide training activities and develop promotional support programs. Direct the merchandising and production of the TriMega annual catalog and quarterly specialty flyers including supplier catalog reviews, product selection, category and page merchandising and pricing. Work closely with outside creative agency and print production to insure most cost efficient creative and production efforts.

Directed the production of a new, re-merchandised annual catalog. Set in place rules for catalog production to eliminated excess production steps generating a more efficient process between Product Merchandising and Creative, saving production time and money. Collected supplier new catalog funds to offset catalog production cost. Implemented new itemized catalog paper purchasing procedure to ensure cost efficiencies in the quoting and purchasing of commercial paper.Also merchandised monthly flyers and supplier specific product launch materials.

Provide full service outsourcing of marketing and product merchandising for catalogers, retailers and professional organizations. Improve catalog and sales collateral production flow and design. Deliver cost analysis and savings. Build product programs to improve existing product programs or develop new product categories adding sales volume and improved profitability. Provide web design and maintenance, catolog and sale brochure design and distribution, logo design, e-mail campaigns, company and product branding, package design, vertical and niche market development, product merchandising and sales campaign development

Product and catalog management for all promotional sales collateral servicing the B-B mid-sized Boise Cascade customer.

Bachelors, Marketing

Additional Education: DePaul University Chicago, Illinois Masters Degree - Marketing 1990

Mba, General Sales, Merchandising And Related Marketing Operations