Tom Holliday Email & Phone Number

Phoenix, Arizona Area

Orange County, California Area

• Managed Western Regional Team consisting of six Regional Managers and 45 Account Managers in Western US. • Focused on Commercial, Industrial, Two-Step and MEP channels of distribution. • Collaborated with channel marketing, product marketing, enterprise solutions and finance to create brick and mortar and eCommerce strategic plans to attain annual targets. • Led product mix and promotional strategies to optimize margins for both distribution and SBD.• Realigned Sales and Agency Teams while integrating two acquired brands, Irwin and Lennox.

Orange County, California Area

• Managed team of 6 National Account Managers in Commercial and Industrial Space.• Customers included Ferguson, Motion Industries, HD Supply, Vallen, Sonepar, Rexel/Platt, Graybar, ORS Nasco, Praxair, Airgas and multiple military exchanges.• Worked with Team to develop strategies and objectives to ensure focus and market share gain.• Negotiated annual contracts to enhance margins and drive mutually-profitable growth.• Led collaboration between marketing and finance to create pricing, programs and promotional plans that differentiated SBD from competitors.• Finished 2015 up 10% vPY and 2016 up 8% vPY by driving $10M in growth over two years.• Worked closely with Field Leadership and Sales Team to Execute and Support NA’s Initiatives• Coached, Developed, Mentored and promoted 4 of the 6 NAM’s to larger roles.

Orange County, California Area

• Led customer integration process as Home Depot acquired several national distributors, creating HD Supply. • Managed overall HD Supply business as well as several other national accounts. • Directed team of National Account Managers driving over $54M in sales in 2014. • Negotiated national contracts and programs with key national accounts• Created processes for accurate forecasting and sales performance metrics.• Grew business from $24M in 2011 to $55M in 2015, achieving 17% CAGR over five years.• Grew share 8% with largest customer during 2008-2009, despite a double-digit collapse in the construction market over the same time period.

• Directed 13-person team of Account Managers in all facets of sales operations in California.• Created and clearly communicated a sound strategy to attain common goals and objectives, while focusing on strong team atmosphere.• Built strong relationships with several key customers, including Grainger, Facilities Maintenance, HD Supply White Cap, Fastenal, CPO Commerce and Fasteners Inc. SW• Effectively recruited, trained, coached and mentored Sales Representatives and Managers.• Developed financial accountability metrics for Territory Sales Managers to reward performance and instill bottom line performance as a culture.• Finished as top area nationally in 2003, finishing at 136% vs. prior year.• Received the Eagle Sales Excellence Award in 2003 for outstanding performance.• Exceeded sales goals by over 20% in 2003 – 2005.

• Managed six Field Market Managers responsible for 45-person Field Marketing Team in the Western United States.• Created a detailed strategy focusing on professional development, market penetration and brand acceptance for managers and team members.• Coordinated support efforts for all West Coast event marketing activities, including NASCAR and PBR.• Responsible for coordinating West Coast recruiting activity. • Effectively managed $700K promotional and T&E budgets. • Managed hiring, on boarding and effectively training 195 people in 1998 and 185 people in 1999.• Promoted ten Managers to new roles over three-year period.

• Obtained four promotions with increasing responsibility. • Received two Eagle Sales Excellence Awards for outstanding performance, including #1 Account Executive in company in 1992 and #3 in 1990.• Managed accounts such as Home Depot, Grainger, Ferguson, Graybar as well as regional and local accounts.• Assigned to diverse markets such as Jacksonville, FL, Minneapolis, MN, Tulsa, OK, Los Angeles, CA and the company’s Towson, MD headquarters.