Leader charged with all marketing and communications initiatives for Central Florida’s premier arts agency. Manages all internal technical operations, project management, creative, PR, digital and email campaigns, magazine publishing and key strategic planning responsibilities for $15 million nonprofit organization.

Through market research, data-driven insights and powerful creative expression, 
I help clients discover their unique brand position by connecting their market strengths to audience needs in order to improve engagement, achieve strategic goals and more effectively share the organization’s story. By designing a clear, actionable implementation program and system of rigorous feedback and measurement, clients are able to continually refine and improve business outcomes. Clients include work in higher education, financial software, branding, public relations and more.

Team leader of RetireGuide.com and Annuity.org, B2B and B2C finance and retirement domains covering Medicare Advantage and supplemental insurance, annuities and other insurance and financial products. Under my leadership:Dominated relevant keyword rankings via effective SEO.Revenue increased year-over-year +44%.Marketing Qualified Leads increased 23% with Sales Qualified Leads up 86%.Year-over-year traffic increased by nearly 1,250,000 users on Annuity.org while RetireGuide grew by 266%.

Leader charged with institutional strategy development and sharing the UCF story with key stakeholders. Key accomplishments include:Led major institution-wide strategic initiatives that required substantial communication and stakeholder collaboration. Developed and executed university priorities; crafted the president’s agenda; provided communications (from speech writing and internal communications to crisis response strategy); and built internal support for initiatives. Managed the Board of Trustees and served as the president’s primary ambassador to audiences of critical importance to the organization.Directed the team that planned and staffed more than 120 events a year.

Executive brand and communications leader. Key accomplishments include: Oversaw all market research and crafted the brand strategy that led to the university’s most successful year-to-date in recruitment (in numbers and quality) and philanthropic success ($500m). Mentored 100+ university-wide communications and marketing staff members Drove division strategic planning, metrics, retreats, onboarding and customer service training.

Leader responsible for internal and external communications and marketing, managing an in-house creative and production team of 14 professionals charged with public relations, social media, emergency communications, community relations, creative services, website development, editorial services, brand management and advertising. Key accomplishments include:Initiated a brand awareness advertising campaign that precipitated record enrollment year.Updated website increased overall traffic by 33% and mobile traffic by 97%.Served as college’s community and government relations ambassador.Redesigned the alumni magazine into an award-winning engagement piece.Coordinated media coverage of visits by President Obama and Paul McCartney.Handled media coverage of the college’s boutique hotel, The Alfond Inn. Managed multiple crisis communications issues, including those that garnered national attention.