Greenroom Digital are a sports marketing business that provides digital sponsorship activation strategies to some of the largest brands and rights-holders in the sports and entertainment industry in Australia.We focus on bringing transparency and measurable return on investment to an industry that was in desperate need of accountability. Through a focus on data capture, profiling and targeted ‘right time, right message’ approach to communications have driven measurable results using content aligned to sporting partnerships to increase conversions.The brands that engage our services now have a clear line of sight on the power of their sporting partnerships and insights delivered through a data driven approach – which has led them to implement this high performing approach to their wider businesses.We have managed to get major industries to re-think the way they classify success and unlock wider opportunities previously missed. Through a strategic approach to activating sporting partnerships, we have led our partners to completely re-think their approach to digital and spend less time and resources on getting much stronger results.

Management and development of digital marketing products over TAN's network. Key product management responsibilities were:> Targeting: Consumer Profile Targeting, Behavioral, Geo (Hyperlocal)> IPTV: Launch of advertising over Telstra's IPTV offering - TBox> Performance> In-Game Advertising

As a campaign manager at Mediasmart, my role involved:> A strong understanding of online advertising formats and methods> Retain all assigned revenue, > Increase ongoing share of spend through format and / or targeting optimisations, and outstanding customer service.> Liaise with Clients, Producers, MediaSmart Finance/Sales & Product Reps to ensure that expectations are managed and met throughout the campaign process. > Oversee the Melbourne Campaign's team to ensure all delivery targets for Mobile and Online campaigns are realised.

Selected for the GM Holden Student Cooperative program under the business unit of ACDelco. ACDelco provides parts and products for most makes and models rather than just GM vehicles. It gives GM the opportunity to gain sales growth by providing parts for cars that are no longer under warranty.Duties and responsibilities included:> Development of the 2008 ACDelco marketing plan:> Allocating funds to marketing activities, keeping to a limited budget.> Developing a media schedule for marketing activity.> Development of an incentive program for Battery Distributors; that resulted in an increase in sales revenue of 20% YoY. > Identifying new products areas that could be targeted.