Tom Choi

Tom Choi Email and Phone Number

Food, Beverage, Natural, and Consumer Goods (CPG) Sales Leader | VP / GM | Sr Consultant and Negotiation Expert @ Total Negotiation Group
Tom Choi's Location
Cincinnati, Ohio, United States, United States
Tom Choi's Contact Details
About Tom Choi

Three quotes that help summarize who I am and what I strongly believe in and attempt to practice with great regularity in leading teams, are the following:☑️ “If you think Adventure is dangerous, try Routine - it’s lethal” - Paulo Coelho ☑️ “It’s amazing what you can accomplish when you don’t care who gets the credit” - Harry S Truman☑️ “People support a world they help create” - Dale CarnegieAs an internationally and highly experienced Executive CPG Sales Leader at Director, VP, and GM level roles with a demonstrated track record of balanced portfolio growth across FMCG's, Food, Natural and Organic Products, and Beverages, these quotes and a mindset of continuous learning and development fuel and feed my biggest professional passions: 🪄success through strategic sales planning development and flawless execution, 🪄significance through mentoring and leading team members through talent investment and growing the capabilities of our next gen leaders,🪄influencing the creation of communities of belonging through building emotionally intelligent cultural foundationsThis is the fuel, the “secret sauce” for me that helps me to deliver excellence to sales organizations, and to pursue both significance and success, personally and professionally.

Tom Choi's Current Company Details
Total Negotiation Group

Total Negotiation Group

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Food, Beverage, Natural, and Consumer Goods (CPG) Sales Leader | VP / GM | Sr Consultant and Negotiation Expert
Tom Choi Work Experience Details
  • Total Negotiation Group
    Senior Consulting Director
    Total Negotiation Group May 2023 - Present
    Henley On Thames, Oxon, Gb
    Working directly with both large (F500) and smaller growing and emerging clients to create real commercial value through upskilling clients on negotiation, sales strategy, strategic account planning (JBP), and RGM principles and execution strategies for customer teams, as well as working in direct consultation on various commercial challenges to solve.Excellent outcomes, outstanding measurable ROI's, strong feedback from clients in delivering value has been the hallmark of our work together through 2023.North American Acccreditation Lead for all NA Employees and Associateshttps://www.totalnegotiation.com
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  • Kellogg Company
    Vice President Of Sales - Natural And Insurgent Brands Usa
    Kellogg Company Mar 2022 - Jan 2023
    Battle Creek, Michigan, Us
    Full Natural and Organic Portfolio - Head of Natural Sales role for Kellogg’s Food Forward division.*Launched 3 new product innovations and extensions to the retail market*Led a diverse and geographically dispersed team of 25+ team members, *Grew market share in a highly competitive subset of mature food categories across all classes of trade in the US retailer and Natural Distributor landscape, and *Delivered a balanced portfolio of top and bottom line in conjunction with our full retailer partnerships’ goals and objectives
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  • Kellogg Company
    Vice President Sales Accounts - Team Kroger
    Kellogg Company Aug 2019 - Mar 2022
    Battle Creek, Michigan, Us
    Full portfolio management and leading a cross functional team of over 40 at Kroger, with nearly $900MM of annual revenue across 6 key food categories at Kroger. Share, profit, revenue, and talent development objectives met or exceeded in 3 successive Annual Operating Plans, driven by successful innovation launches, perfect shelf metrics, jointly achieved CCO negotiation outcomes, and dynamic pricing and trade promotion executions.Led the Future of Food initiative in conjunction with Kroger’s focus on Food as Medicine, bringing non traditional business solutions from the center store into solutions aligned with Kroger’s better for you strategy
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  • Keurig Dr Pepper Inc.
    Vp/Gm, Senior Director, Team Kroger
    Keurig Dr Pepper Inc. Nov 2017 - Aug 2019
    Burlington, Massachusetts, Us
    Leading Dr Pepper Brands of Carbonated Soft Drinks and WHS direct growth through price pack architecture, new formats, and dynamic promotional planning with strong RGM tactics to jointly benefit the retailer and company KPI's on top and bottom line growth.Stewardship and oversight of KDP's Allied Brands - working with a startup mentality representing the incremental growth engine and new to world emerging brand portfolio at Kroger in the space of healthy hydration, energy, and enhanced benefits teas and non carbonated drinks
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  • Kimberly-Clark
    Director - Customer Development - Team Safeway / Albertsons
    Kimberly-Clark Feb 2015 - Nov 2017
    Irving, Tx, Us
    Leading a geographic and talent diverse team (18 total team members, including 11 direct reports) managing a divisionally complex set of 14 divisions operating under Albertsons CompaniesManaged both centralized businesses (Baby and Child Care, Adult and Feminine Care) as well as de-centralized divisional businesses (Household Paper)Brokered and led key negotiations on the successful participation and completion of Key Big Bets at Albertsons, including Monopoly
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  • Kimberly-Clark
    Senior Team Leader - Team Kroger
    Kimberly-Clark Jan 2013 - Feb 2015
    Irving, Tx, Us
    Leading a team of 5 sales professionals and the execution of annual sales budgets in the $350MM to $400MM range, with three years of successive and sustainable growth.Successfully led and brokered preferred partnership agreements and CCO contracts leading to 3 consecutive years of above category growth 2013 -2015
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  • Kimberly-Clark
    Business Development Manager - Team Kroger
    Kimberly-Clark Oct 2011 - Dec 2012
    Irving, Tx, Us
    Developing and executing Annual Operating sales plans in excess of $350MM at Kroger across all FMCG platforms (Baby, Household Paper, Adult and Feminine Care) for Kroger
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  • Kimberly-Clark
    Senior Director Of Business Development And Shopper Marketing - Baby And Child Care - Team Canada
    Kimberly-Clark May 2010 - Oct 2011
    Irving, Tx, Us
    Executive Leadership Team - Managing 7 sales professionals in the oversight of $350MM (accounting for 50% of the annual National revenues) of Baby and Child Care Brands in Canada. Responsible for co-developing and executing the annual shopper marketing budgets and National AOP budgets for HUGGIES, GoodNites, and PULL-UPS brands. Trade and promotion strategies, customer ecosystem management, customer investment segmentation, and price and cost management across all classes of trade in Canada
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  • Kimberly-Clark
    National Director Of Retail Operations And New Business Development - Full Portfolio - Team Canada
    Kimberly-Clark Apr 2008 - May 2010
    Irving, Tx, Us
    Responsible for Canadian Retail Operations and New Business (Startup Mindset) Development, managing a team of 35+ Retail Reps, Retail Supervisors, and Account Managers - Lead sales person responsible for hunting and securing new incremental points of distribution in mature categories and successfully onboarded two new well established clients in Ethnic Market and Airport Convenience NationallyManaged the annual broker agreements with CROSSMARK and responsibilities included the P&L management and allocation of all broker related funding for both national retail coverage and HQ managementDeveloped a Hyrbid REP program to onboard and develop retail reps into account managers, tapping into recent college grads as a pipeline for national talent development
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  • Kimberly-Clark
    Sales And Commercial Management Roles
    Kimberly-Clark Jan 2001 - Apr 2008
    Irving, Tx, Us
    Key Account Management supporting growth and development of total portfolio at London Drugs and Baby and Child Care portfolio at Shoppers Drug Mart. National Merchandise Manager enterprise role over Baby and Child Care in 2005
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Tom Choi Skills

Management Consumer Products Shopper Marketing Retail Competitive Analysis Business Development Fmcg Cross Functional Team Leadership Sales New Business Development Sales Management Team Management Key Account Management Forecasting P&l Management Strategy Account Management Talent Acquisition Training And Development Strategic Negotiations Trade Promotions

Tom Choi Education Details

  • The University Of Winnipeg
    The University Of Winnipeg
    English

Frequently Asked Questions about Tom Choi

What company does Tom Choi work for?

Tom Choi works for Total Negotiation Group

What is Tom Choi's role at the current company?

Tom Choi's current role is Food, Beverage, Natural, and Consumer Goods (CPG) Sales Leader | VP / GM | Sr Consultant and Negotiation Expert.

What is Tom Choi's email address?

Tom Choi's email address is th****@****kcc.com

What schools did Tom Choi attend?

Tom Choi attended The University Of Winnipeg.

What skills is Tom Choi known for?

Tom Choi has skills like Management, Consumer Products, Shopper Marketing, Retail, Competitive Analysis, Business Development, Fmcg, Cross Functional Team Leadership, Sales, New Business Development, Sales Management, Team Management.

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