Managing Director
CurrentTrajectory are a consumer insight and futures consultancy.We are experts in analysing and forecasting social and consumer trends. We blend established and innovative methods to help clients understand how consumers, cultures, markets and societies are changing – and how they can benefit from that change. Our work is rigorous and thought provoking, often challenging conventional wisdom about the state of the world. I joined Trajectory in 2009 and after working my way through the business was promoted to Director in 2015, and Managing Director in 2018. At Trajectory I look after our monthly programme of Trends Briefings, our subscription platform, our proprietary global research, as well as managing bespoke client projects. Since 2011 I have managed our groundbreaking Time Use Research.