Tom Kennett, Mba Email and Phone Number

In this role, I drive all US commercial marketing efforts including go-to-market planning, website development, email marketing, digital marketing strategies, and paid search campaigns. I supervise, coach, and evaluate team of Associate Marketing Managers and Graphic Designers. I report directly to Vice President of Marketing. In addition to developing peer-to-peer speaker program that elevated clinical messaging and generated ROI of 3:1, I successfully created and delivered product sales training content to 4 sales representative expansion classes.***Value Added***✔Re-branded and relaunched capital equipment product and consumables line and grew sales by 61% YOY; achieved 103% over goal and increased margin 11%.✔Collaborated with cross-functional teams to launch a product extension with expanded indications.✔Utilized Hubspot to increase communication and generate leads with potential customers in uncovered markets; increased contacts by 19% in H1 2018 vs H1 2017.✔Grew top line revenue in US market by 18% YOY between 2017 and 2018.

I was onboarded to direct commercial marketing for company’s largest brand by prescription volume, Duexis. During my tenure, I created and executed brand strategies and tactics, and trained sales representatives. Supplied all sales and marketing collateral. I collaborated on developing Primary Care business unit strategy. I also collaborated with legal, medical, regulatory, and advertising to create engaging, compliant marketing materials and disease state educational programs. I led cross-functional teams across market research, sales training, medical, and analytics in developing strategies to gain market share from competitive medicines and target new physician specialties.***Value Added***✔Generated 100% Duexis prescription growth, and drove 25% YOY prescription growth by strategically utilizing market research insights. ✔Increased website traffic 20% by launching newly redesigned Duexis.com patient website with search engine optimization and tools for measuring website impact.✔Negotiated with external vendor to implement multi-channel marketing risk-share program that resulted in ROI of 4:1 with strong incremental prescription growth.✔Introduced targeted and KPI measured direct-to-patient digital marketing campaign that delivered 2:1 new prescription ROI by segmenting online users and increasing traffic to patient website. ✔Played key role in integration and launch of Pennsaid 2% including strategy, positioning, message, promotional collateral development, sample management, and sales team training.

Here I managed a Perioperative product portfolio, and led Inside Sales teams in meeting or exceeding unit and revenue goals. I utilized customer insights and market & competitive analysis to launch products and implement strategic marketing campaigns targeting International Emerging Markets; drove YOY sales growth of 26% in FY2013.***Value Added***✔Generated 12% growth by creating new rebate program and restructuring Inside Sales teams for increased focus on national accounts and improved distribution alignment.✔Honored with “Marketing Excellence - Rising Star Award 2013” for Perioperative business group.

Provide strategic consulting services to Fortune 500 companies, entrepreneurs and start ups on a variety of projects.

Completed and presented a variety of projects for implementation within the Supplier Management group. Projects focused on supplier selection, logistics analysis and process improvement.