Tom Kerr Email and Phone Number
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Tom Kerr personal email
A commercially astute category professional with a passion for turning complex data into exciting stories and driving category growth through strong customer relationships and deep shopper understanding with a clear vision
Danone
View- Website:
- danone.com
- Employees:
- 10
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Head Of Category Management And Commercial Planning - Plant BasedDanone Aug 2024 - PresentParis, Fr
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Head Of Category Management Plant BasedDanone Nov 2021 - Dec 2024Paris, Fr
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Head Of Category Management Uk & IrelandAlpro Dec 2018 - Nov 2021Gent, Oost-Vlaanderen, Be -
International Sales Excellence ManagerAlpro Oct 2017 - Dec 2018Gent, Oost-Vlaanderen, Be
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International Category And Customer Marketing ManagerAlpro Apr 2017 - Oct 2017Gent, Oost-Vlaanderen, Be
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Senior Category ManagerAlpro Sep 2014 - Mar 2017Gent, Oost-Vlaanderen, Be-Maintaing strong realtionships with Tesco at all levels from buyer to category director- Expert anlysis of Dunn Humby data to proivde Tesco and Alpro strong customer understanding and insights to grow the category- Support Tesco in merchandiding and range planning- Deliver category strategy reccomednations to Tesco- Feed Customer and Shopper insight back internally to fuel NPD pipleline and consumer and shopper marketing strategies- Lead internal promotional analysis & provided category input into Alpro pricing stategy- Key role on annual account planning, annual operating plan & brand planning processes- Lead feed of market data into internal planning and forecasting processes- Integrating new expanded category team (moved from 2 Cat mans to 5 cat mans over 1 year) through coaching and support
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Category ManagerAlpro Jan 2013 - Sep 2014Gent, Oost-Vlaanderen, BeWorking across all top 6 grocers, ensuring retailers were aware of the growth opportunity for the Dairy Alternative category and taking action to capture the opportunities presented to them
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Senior Brand ManagerAlpro May 2008 - Jan 2013Gent, Oost-Vlaanderen, BeAlpro is the European leader in plants based foods. Primarily known for producing soya milk, yogurts and dessert in the UK it holds a 62% share of the plant based market. As senior product manager my key responsibilities were the strategic ownership and p&l responsibility of the drinks category). My brand responsibilities include management of PR (trade, consumer & csr), Experiential & Trade Marketing activity and monitoring ROI (return on investment) for UK marketing team. Working closely with divisional colleagues (Gent, Belgium) to ensure European strategies meet UK requirements.
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Client ManagerNielsen May 2006 - May 2008As market leader for consumer and sales insight within the licensed industry (on & off trade) my role involved day to day management of a number of key clients (major brewers & spirits manufacturers) worth over £900k. Assisting in and delivering insight from clients purchased data. Working on client specific projects from range reviews, brand plans, npd concept sells etc.
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Account Develpment ManagerInbev May 2005 - May 2006Leuven, BeAfter graduating I rejoined Interbrew as a sales development executive which involved managing a territory of 60 key supermarkets ensuring stock levels and support plans were implemented with full compliance. After a short period in this role I was promoted to the Tesco account team where my role involved the analysis of sales and promotions, developing NPD support plans, working closely with brand team to ensure brand strategy was met and vision was turned into a sales story to be used by account managers -
Sales Development ExecInbev Jul 2003 - May 2005Leuven, BeLeading the category relationship with Tesco, Alpros no1 customer in Europe. Drving category growth and partnering with Tesco to deliver market leading initiatives such as the new "Dairy Alternative" destination bay ensuring Tesco maintain there market leading postion and that Alpro are the driving force behind this.
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Brand Development Exec (Uni Placement Job)Interbrew 2001 - 2002BeWorking as part of the speciality beer team within Inbev (interbrew uk) at the time.Activating brand plans through mass sampling campaigns, retailer training sessions (on & off trade) , trade shows and internal customer conferences.Educating consumers & customers alike on the heritage and unique taste qualities of Hoegaarden & its sister brand Leffe. Working closely with sales teams and the consumer & trade PR agencies.
Tom Kerr Skills
Tom Kerr Education Details
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Bournemouth UniversityInternational Hospitality Managment -
Newcastle-Under-Lyme High School
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Igd Cat Man Training
Frequently Asked Questions about Tom Kerr
What company does Tom Kerr work for?
Tom Kerr works for Danone
What is Tom Kerr's role at the current company?
Tom Kerr's current role is Head of Category Management and Commercial Planning - Plant Based.
What is Tom Kerr's email address?
Tom Kerr's email address is to****@****pro.com
What schools did Tom Kerr attend?
Tom Kerr attended Bournemouth University, Newcastle-Under-Lyme High School, Igd Cat Man Training.
What skills is Tom Kerr known for?
Tom Kerr has skills like Trade Marketing, Fmcg, Customer Insight, Marketing Strategy, Brand Development, Product Development, Shopper Marketing, Marketing, Management, Market Research, Marketing Management, Marketing Research.
Who are Tom Kerr's colleagues?
Tom Kerr's colleagues are Dominic Hebert, Milena Zapata, Thomas Burou, Lina Maazoui, Renata Walczak, Bruna Aparecida, Christine Botros.
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