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An analytical and resourceful executive with 10+ years’ success creating bottom-line impact through targeted marketing initiatives aligned with emergent business strategies.Instrumental in planning, developing, directing execution of various marketing campaigns and programs aimed at elevating lead generation, brand awareness, and reach. Proven success in generating demand for offered products and services by employing digital, social, and traditional marketing initiatives. Adept at spearheading multiple parallel projects and organizing successful events from initiation to completion by carefully coordinating all logistics, automation, and marketing materials.Accomplished leader; recognized for building, training, and leading cross-functional teams for executing business-critical tasks and delivering best-in-class services to elevate customer satisfaction.Articulate communicator with a credible history of cultivating positive business partnerships with colleagues, management peers, and key stakeholders to realize strategic business goals.
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Marketing Campaign Manager | Digital ProgramsTwilio May 2023 - PresentSan Francisco, California, Us -
Marketing Campaign Manager | WebinarsTwilio May 2022 - May 2023San Francisco, California, Us
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Digital Marketing ManagerFirst National Realty Partners Nov 2020 - Apr 2022Red Bank, New Jersey, UsStrategically developed, budgeted, and implemented integrated marketing plans focused on increased engagement, lead generation, and retention, leading to new investments, repeat investments, and increased partner satisfaction. Leader of the brand and reputation management team, focused on top/middle of funnel marketing efforts, concentrating on presence, reviews, video testimonials, and new leads. Key member of the deal launch team focused on middle/bottom of funnel marketing strategy and tactics geared towards presale allocations, scheduled calls with top producers, and optimizing webinar registrations and attendance. Increased overall lead generation by implementing affiliate programs, buying top media placements, and utilizing effective email marketing, display ads, blogs, podcasts, conferences, and virtual events. Managed the multichannel marketing mix, evaluating touchpoint data and trends, while focusing on A/B testing to optimize campaigns and maximize ROI. -
Director Of Marketing | North AmericaRiviera River Cruises 2019 - 2020Fairfield, Connecticut, UsDesigned, established, and directed the execution of integrated marketing strategies for improving brand awareness and generating qualified business leads through a multi-channel approach, including digital, print, and events, while collaborating with the executive management team to create and administer departmental budget.Reestablished brand guidelines and organizational values, while overseeing the execution of loyalty programs to elevate customer experience, retention, and lifetime value. Maximized customer acquisition and retention by utilizing funnel and insight data to track touchpoints and optimize the customer journey.Led, trained and mentored teams of marketing managers and associates for executing strategic initiatives and cultivating positive relationships with external trade partners and vendors. Analyzed consumer data and KPI's to recommend improvement strategies for augmenting marketing analytics, overall sales, revenue, and ROI. -
Marketing ManagerThe Junkluggers 2018 - 2019Seymour, Connecticut, UsDeveloped and managed the execution of targeted marketing campaigns and programs in close collaboration with CEO, CFO, and COO aimed at generating B2B/B2C leads and augmenting revenue streams for organization and sister brands, including Luggers Moving and Remix Market.Cultivated and maintained positive business partnerships with both local and national vendors and respective teams to meet/exceed strategic business objectives. Spearheaded the development and launch of the new website, including design, UI/UX, platform integration, automation, and KPI review, to enhance the internal and external experiences of franchise partners and clients.Implemented new capabilities to deliver strategic support, marketing budget allocation, campaign management, and conducted training programs for franchise partners. -
Digital Marketing ManagerTrupro.Com 2014 - 2018Trumbull, Connecticut, UsPlanned and managed the execution of all aspects of marketing, advertising, and promotional activities for online business including email, social, SEM/SEO, and PPC. Developed and executed targeted multi-channel marketing strategies to improve engagement, leads, awareness, traffic, and ROI.Collaborated cross-functionally with various departments to streamline business strategies and determine specific and measurable sales channels. Spearheaded content development for websites, landing and social pages, emails, and blogs by liaising with teams and ensuring content supported organizational goals, while utilizing UI/UX and web design to build websites and landing pages for clients from various industries. Fostered positive client relationships to improve retention and facilitate business growth. -
Marketing CoordinatorMarine Industries Association Of South Florida 2012 - 2013Fort Lauderdale, Florida, Us -
Marketing CoordinatorNova Southeastern University 2011 - 2013Fort Lauderdale, Fl, Us
Tom Kinzer Skills
Tom Kinzer Education Details
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Nova Southeastern UniversityMarketing -
Nova Southeastern UniversityMarketing & Management
Frequently Asked Questions about Tom Kinzer
What company does Tom Kinzer work for?
Tom Kinzer works for Twilio
What is Tom Kinzer's role at the current company?
Tom Kinzer's current role is Marketing Campaign Manager | Digital Programs.
What is Tom Kinzer's email address?
Tom Kinzer's email address is tk****@****usa.com
What is Tom Kinzer's direct phone number?
Tom Kinzer's direct phone number is +186060*****
What schools did Tom Kinzer attend?
Tom Kinzer attended Nova Southeastern University, Nova Southeastern University.
What are some of Tom Kinzer's interests?
Tom Kinzer has interest in Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Golf, Food, Home Decoration.
What skills is Tom Kinzer known for?
Tom Kinzer has skills like Marketing, Email Marketing, Social Media Marketing, Lead Generation, Digital Marketing, Sales, Online Advertising, Social Media, Business Development, Online Marketing, Digital Media, Microsoft Office.
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