Semrush (NYSE: SEMR) is a leading online visibility management SaaS platform that has been used by 10,000,000 digital marketers worldwide.Owned comp plan design to align with a GTM strategy change to a segmentation model that helped drive Semrush to over $300 million in ARR. Contributed to improving sales strategies and methodologies by providing insights on sales performance to leadership. Lead the implementation of a comp software and served as the in-house SME in the tool. Modeled accruals for the Accounting team for commission capitalization. Owned the SOX scope process to ensure accurate and transparent financial reporting. Managed a team of analysts to run the monthly administration of commission calculations and payouts. Provided opportunities for skill development and fostered a collaborative and growth-oriented work environment.

Built complex models used to calculate commissions for the Wholesale and Correspondent Lending channels. Owned the employee lifecycle management process for new hire guarantees, ramping quota reductions, and calculating final pay for former employees with deadlines dependent on state laws. Participated in audits to meet SOX compliance standards. Provided ad-hoc analysis for HR Business Partners and FP&A.

Performed month end commission adjustments using VBA for 110 teams of financial advisors. Processed new annuity purchases up to $3 million in value with strict daily deadlines for company clients by acting as a liaison between the clients and insurance companies. Trained new team members on the department tech stack and on building professional relationships with internal and external contacts such as financial advisors and vendors at various insurance companies.