Tom Kwon Email & Phone Number

Denver, Colorado, Us

Warrington, Pennsylvania, Us

Columbia, Maryland, Us

• Managed Drupal and WordPress web projects for enterprise level clients• Directly mentored and managed a small team of junior account managers• Reported directly to internal senior leadership and client stakeholders• Owned projects from kick off to launch and continued to nurture them through ongoing retainer work• Worked with clients to establish business goals and KPIs and then converted those goals into actionable items for our team of strategists, developers, and designers for improvements to clients’ digital presences• Conducted weekly scrums with internal team members to align priorities• Provided regular reporting of billing and project progress to clients

Cockeysville, Md, Us

• Oversaw all marketing and sales activities for Maryland Vascular Specialists• Completed a total overhaul of MVS’ digital presence including web, paid advertising, and social media• Collaborated with external vendors for all marketing operations• Managed a team of four junior marketers and six salespeople

Baltimore, Maryland, Us

• Managed digital and print projects including web design and development, social media, print collateral, and email campaigns• Served as head of digital analytics and strategy for all clients• Developed digital strategies for social media, paid search, email, and display advertising and created custom analytics reports showing the efficacy of these programs• Performed digital audits of clients’ websites and marketing initiatives to identify strengths and weaknesses. Used this information to improve online conversions and sales• Managed project budgets for all clients as well as resource allocation

Baltimore, Md, Us

Managed digital projects including social media content, digital banner ads, web design and development, and email campaignsManaged resource allocation for designers and developers and supervised a team of junior project managersTrafficked digital ads in Google Campaign Managers, Google AdWords, and Facebook and developed foodlights and pixels for tracking and campaign optimizationHeaded all digital analytics for MD Lottery, Rosedale Federal, Bridgestone Golf, Sprint, and several healthcare clientsImplemented tracking tags on client web sites for better understanding of user behavior and created custom reports to demonstrate user conversions and highlight areas of opportunity

Baltimore, Md, Us

Hunt Valley, Md, Us

• Served as the primary account manager for NBCUniversal to develop social content for NBCUniversal subsidiary networks (Bravo, E!, USA, NBCSports) and programs (Vanderpump Rules, Real Housewives, Mr Robot)• Utilized social media tools to develop deep analysis of NBCUniversal audience to assess posting times and content to optimize engagement on Facebook and Twitter• Developed quarterly advertising campaigns for State Employees Credit Union (SECU) for social, print, and outdoor media• Directed weekly calls with clients to present progress, review budget, and provide consultation

Elkridge, Maryland, Us

• Managed inbound marketing campaigns from conception to execution• Developed copy and design for emails, landing pages, and other digital collateral• Consulted clients on best practices for inbound marketing, SEO, and branding• Directed weekly calls to report campaign performance, results, and leads

Columbia, Maryland, Us

• Performed social media and web page audits for clients and provided suggestions for conversion optimization• Performed backlink analyses of webpages to identify key industry influencers to help clientsincrease credibility• Developed optimized landing pages for vconversion• Created PPC campaigns in Facebook and LinkedIn

• Developed and coordinated marketing, advertising, and promotions for flagship event, Bar-Bay-Q• Managed and maintained social media portals • Assisted in event planning and execution• Increased ticket sales by 50% compared to 2013 though social media campaigns and advertisement.

• Met with The Pride of Baltimore II organization to address current marketing needs and concerns.• Led a small marketing team to develop timely and executable campaigns for 2014 - 2015.• Implemented a tiered membership level program to be used for 2015.

Santa Fe Springs, Ca, Us

• Managed imports for over 100 clients in Maryland, Delaware, Pennsylvania, Virginia, and Washington, D.C.• Boosted net sales by 30% of all territories within 6 months of client transfer.• Aided in the marketing of the Nishimoto brand in the D.C. area during the Cherry Blossom Festival of 2012 by speaking with event planners and suppliers for sample offerings for an estimated 20,000 attendees.• Negotiated with international suppliers in Asia and Canada to reduce cost of shipping and increase product diversity.

• Taught preparatory SAT classes to high school students.• Developed and tailored lesson plans unique to each students' needs and skill level.• Provided college counseling services.

Bachelor Of Science - Bs, Public Health

Bachelor Of Science (Bs), Marketing