Tom Larkin Email & Phone Number

Limerick, Ie

Limerick, County Limerick, Ireland

University Of Limerick

- Develop, implement and manage all marketing, communications, events and PR activities and strategies that drive the operational and business objectives of CONFIRM. - Manage communications to key target audiences highlighting the excellent science, research activities, results & outcomes of CONFIRM related projects to key stakeholders, including Science Foundation Ireland, the Centre’s main funder- Work in close collaboration with all key stakeholders (Incl: Industry, Funders, Academia and the Public) to ensure the Centre’s key activity of ‘Excellence in Scientific Manufacturing Research’ is communicated effectively - Develop the marketing and communications strategy for CONFIRM’s Phase 2 operational plan (Sept 2023-Sept 2009)- Manage the CONFIRM website & social media presence ensuring regular, frequent, engaging & relevant content- Generate and co-ordinate all internal & external communications of the Centre, including, press releases, newspaper articles, newsletters, workshops, conferences and networking events- Work closely with the Education & Public Engagement Manager (EPE) to develop a marketing and communications plan for all EPE activities and target audiences, including schools- Develop and manage the production of all the Centre’s marketing collateral, ensuring succinct messaging and that brand guidelines are fully adhered to

Shannon

- Lead and manage marketing team to deliver YOY growth for the business in both B2B sales and B2C e-commerce sales across Europe- Develop and deliver strategic marketing plan via a range of online and offline marketing channels, including PPC, SEO, Email, Re-targeting, social advertising, affiliate programmes, trade press advertising and tradeshows- Work directly with sales team to provide relevant sales collateral and work on lead generation campaigns to deliver planned business growth - Work as part of senior management team to plan and implement company strategy and deliver on Quarterly Business Objectives- Manage key relationships with all third party agencies- Manage launch of new e-commerce platform from RFP stage through to launch

County Limerick, Ireland

Developed marketing strategies and implemented and managed ongoing day to day plans for various clients, including start-ups.Main ClientsRipplecom - (Telecoms)Iconic FaceOff - (Online Social Gaming) Elivar (Sports Nutrition)

Responsible for devising and implementing online marketing strategies and plans for E-Commerce clients

Responsible for devising and driving all marketing communications and brand strategies for both B2B and B2C product setsWorked closely with sales teams to drive lead generation and salesManage and drive efficiencies of company website and develop all digital, online and social media strategiesManage relationships with various agencies, inc; Creative, Digital, Media and PR

Managed a portfolio of six magazines and their respective websites and developed and implemented strategic marketing plans to ensure their growth Managed all print and media buying and negotiation

Dublin, County Dublin, Ireland

Responsible for leading internal team to manage key accounts, including Sony PlayStation and McDonald's

London, United Kingdom

Responsible for leading internal team to manage key Coca Cola account

Graduate Diploma In Marketing & Tourism

Diploma In E-Commerce Management

Diploma In Digital Marketing

European Studies (Ba)